Today’s Wall Street Journal reports that the back-and-forth debate over health care reform has been a big help to cash-strapped TV stations:
Altogether, groups on various sides of the debate have spent an average of about $1 million a day in recent weeks, analysts say.
Some ads from conservative groups say Democrats want to bring Canadian-style, government-run health care to the U.S.
Supporters of health-care overhaul, meanwhile, have resurrected “Harry and Louise,” the fictional couple whose on-screen fretting about government involvement in their medical decisions helped sink the Clinton administration’s effort to revamp the health-care system.
Say what you will about the quality or efficacy of these spots, but when consumer marketers pull back from spending, advocacy groups are there to fill the void, and TV stations are happy to take money from nearly any source.