A Fleet Of Beer Buses, Now That’s Lion Worthy

MexicoViaPacifico.com is a new site from Pacifico and Seattle-based Creature.
The site is fed by live web cams that run twenty-four hours a day, and capture all the real-time action happening in front of them. I’m a bit confused though, because I watched the site for several minutes and nothing happened. It must be a bit too early in Baja California.
At any rate, I clicked around and found some older content from the brand like their collection of Surf Buses.
Pacifico_Rachel.png
Live web cams are cool, but tricked out VW buses that serve Pacifico are much cooler. I love to see a brand get their head out of the cloud, and take their marketing to the streets.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.