A Deere In The Bush

MSNBC: Developers building a slice of suburbia in the piney woods near Durham, NC have partnered with tractor-builder John Deere in an unusual marketing deal they both hope will lead to improved sales.
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As part of the partnership, the John Deere name will be featured on the entrance sign for the subdivision with homes ranging from roughly $375,000 to $500,000. The purchase price includes a choice of landscape designs prepared and installed by Deere. Thousands of dollars worth of riding lawnmowers, leaf-blowers and other equipment will fill one of the three garage bays.
St. Lawrence Homes vice president Rick Ohmann says the John Deere link should amount to a stamp of approval for people who care about having a beautifully landscaped yard from the day they move in.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • nancy

    and private landscaping firms will not be allowed to do business inside the subdivision walls? Or only if they pay on top of the purchase price? Are they sure people want to mow their own grass, clip their own hedges, blow their own leaves?

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