A Dash Of Salt

Anil Dash has an interesting take on Google’s corporate mantra.

Now, I’m as skeptical as the next person in regard to Google’s “Dont Be Evil” mantra, which makes me snicker just because, well, it seems like an awfully low bar to set for a company. It’s like saying my personal motto is “don’t kick kittens”. Easy!
That being said, Bill Gates’ reaction to Google’s motto seems tone-deaf even by his near-autistic standards of interpersonal communication.
Q: So that would be the philosophical difference between Microsoft and what Google is up to at this point?
Gates: Well, we don’t know everything they are up to, but we do know their slogan and we disagree with that.
Wait, what? You disagree with the idea of not being evil? Somebody get this guy a speaking coach!

About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.