A Crime Against Pixelated Humanity

The Consumerist crew doesn’t miss a thing. I mean, can you name one other person, or entity, that scours free standing inserts for photoshop abuse?

This JELL-O ad appeared in the coupons this Sunday. Frankly, it’s horrifying.
What have they done to this poor models legs? No legs are supposed to bend to that degree. Using fiendish implements of torture, they seemed to have moved her knees up a few notches as well. This distinctively unnatural swoop of her booty reveals the telling touch of some sort of death lathe.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. calcium is supposed to make your bones stronger. this jell-o line extension clearly fails to deliver on its promise.

  2. vey, very, very BIG grin!
    but i even have magazines from 1980 that are abusive, or is that creative? And there was no digital abuse then. It was all dark room antics?
    Theres was always Horowitz who did funky things in there. Any reaction besides boredom!

  3. Actually her bones ain’t snappin’ so they must be strong and flexible! Not brittle.

  4. ‘Photoshop abuse’? Give me a break, no one this side of a lobotomy could look at that and think that Jello was trying to pull a fast one on anyone.
    I think Ben is trying too hard.

  5. Mack baby,
    We weren’t suggesting that JELL-O is trying to deceive anyone. Rather, that it’s pretty funny how much her legs have been artificially bent.
    We advise The Consumerist always be read with tongue firmly in cheek.

  6. Gotcha Benny. I think the legs being ‘wavy’ was kinda an extension of the ‘jiggly’ tv spots, and implies that she’s ‘wiggly’. Besides it was pretty obvious that the image had been ‘photoshopped’.
    And pretty obvious that we’ve all wasted way too much time talking about a pretty average display.