A Content Driver

Black_Sapphire_Pearl.jpg
Los Angeles writer, Mark Haskell Smith, cerated a serial novel–Black Sapphire Pearl–for Lexus.
According to the Washington Post, he was paid “more than a modest book advance but less than what he would get for an episode of Grey’s Anatomy.”

Call it a fictomercial, a literatisement, branded entertainment. Lexus doesn’t really care. As long as it makes people lust after its new top-of-the-line car.

The story arrives in three installments in the Lexus quarterly magazine, which is sent to owners, the last part coming this spring. It’s also available, with interactive features, on the company’s Web site.

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.