A Conference Call-Out

I admit I enjoyed the 4A’s Account Planning Conference. Of course, not being a planner and having never attended an advertising-type conference, I have no frame of reference. Plus I flew on a frequent flyer ticket and went to Monterey afterward on vacation, so perhaps I was in the right frame of mind.
Piers Fawkes, however, wasn’t so kind:

‘Scuse the French, but the whole show was effing appalling. How shall we start?
PAYOLA – Some readers may know our view about the pay-to-speak scam at conferences. The AAAA APC was full of it: thinly disguised paid-for sales pitches by sponsors like Google, Time Warner, Yahoo! sponsors. The AAAA forced 800 of us to listen to information media planners would have been bored sick about. The AAAA stole our time and charged us for it. Shameful behavior – especially when there’s such a call for transparency in the industry.

Piers goes on to pick apart other things at the conference, including the location and the cost. (And the lack of wi-fi in the conference area, which I admit I was pissed about, too.) He’s got some very good criticisms.
He’ll have a chance to put his money where his mouth is at the PSFK Conference Los Angeles, coming up in September.

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About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.

  • http://www.adscam.typepad.com George Parker

    Danny
    I’m speaking at the PSFK LA Conference. Get your ass there. Use some more of those fucking miles. Lots of booze afterwards… That’s what I call a conference.
    Cheers/George