A Cognitive Approach To Online Advertising

Let’s take a look at this new advertising technology from Solve Media.

Solve Media from Solve Media on Vimeo.

I think this new media offering has some potential. It makes CAPTCHA easier to use, which people will appreciate, and it heightens brand recall by getting people to write out brand specific lines and/or calls to action.
[via Media Memo by Peter Kafka]

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. This is great for agencies who can guarantee clients results

  2. Mackenzie P. says:

    Wow, I think that Solve Media is really onto something… When I jump onto the internet to do something quickly I don’t want intrusive ads covering what I am intending to look at. This is the perfect solution! Eliminate the useless, forgettable code and replace it with a brand name! I think it’s genius – like our teachers taught us, write it down so you don’t forget. Now in the words of Solve Media, TYPE it out so you WON’T forget.