A Clean, Well-Lighted Place for News

Fans of media brand, MSNBC, can now enter the brand’s cafe in Midtown Manhattan’s Rockefeller Plaza.
According to Adweek, MSNBC has opened “a sleek, oh-so-stylish cafe. It’s a comfortable place to unwind, grab a sandwich or a coffee, check e-mail, surf the Net via free Wi-Fi or check the news on MSNBC.com.”
Catherine Captain, vp, marketing for MSNBC.com said, “What we really discovered about the MSNBC.com consumers — what they love about us — is the journey of news discovery in and of itself.”
She said the digital cafe “gave us an opportunity to quite literally bring exploration to a physical space.”
SS+K is working with MSNBC to develop these non-traditional ideas.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.