A Classic Misdirection


Zuji, a Travelocity company operating in Asian markets, introduced an affordable line of packaged goods so people would have money left over to take a vacation. This idea checks a lot of boxes: smart; memorable; utilitarian; etc.
[via Cherry Flava]

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.

Comments

  1. Brilliant.

  2. I can see the pitch. So you want to sell tickets? How about you sell beans. Love it. Great way to have people put a piece of your brand on their counter too. Just make sure if they’re eating beans to save for a trip they don’t sit next to me.