A Classic Misdirection


Zuji, a Travelocity company operating in Asian markets, introduced an affordable line of packaged goods so people would have money left over to take a vacation. This idea checks a lot of boxes: smart; memorable; utilitarian; etc.
[via Cherry Flava]

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • J.

    Brilliant.

  • http://mpollock.typepad.com/ matthew123

    I can see the pitch. So you want to sell tickets? How about you sell beans. Love it. Great way to have people put a piece of your brand on their counter too. Just make sure if they’re eating beans to save for a trip they don’t sit next to me.