A Campaign That’s More Than Wallpaper

March 21, 2009 By Dan Goldgeier 1 Comment

I just really like this Benjamin Moore print campaign from Cramer-Krasselt.

My clients would probably say it’s too hard to read, has too many words, doesn’t show an actual painted room, and would object to the phrase “love child.”

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About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.

http://thefutureofads.com/ Cory O’Brien

I like this campaign as well. For a paint company that’s trying to be hip, they did well for giving their ads a bit of a lifestyle feel. Sure, they’re hard to read and the words are a little edgy, but that’s what their target market wants, so this works well for giving it to them.