A Campaign That’s More Than Wallpaper

by Dan Goldgeier on March 21, 2009

I just really like this Benjamin Moore print campaign from Cramer-Krasselt.

My clients would probably say it’s too hard to read, has too many words, doesn’t show an actual painted room, and would object to the phrase “love child.”

http://thefutureofads.com/ Cory O’Brien

I like this campaign as well. For a paint company that’s trying to be hip, they did well for giving their ads a bit of a lifestyle feel. Sure, they’re hard to read and the words are a little edgy, but that’s what their target market wants, so this works well for giving it to them.