A Campaign That’s More Than Wallpaper

I just really like this Benjamin Moore print campaign from Cramer-Krasselt.
benmoore.jpg
My clients would probably say it’s too hard to read, has too many words, doesn’t show an actual painted room, and would object to the phrase “love child.”

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.

  • http://thefutureofads.com/ Cory O’Brien

    I like this campaign as well. For a paint company that’s trying to be hip, they did well for giving their ads a bit of a lifestyle feel. Sure, they’re hard to read and the words are a little edgy, but that’s what their target market wants, so this works well for giving it to them.