A Campaign That’s More Than Wallpaper

I just really like this Benjamin Moore print campaign from Cramer-Krasselt.
benmoore.jpg
My clients would probably say it’s too hard to read, has too many words, doesn’t show an actual painted room, and would object to the phrase “love child.”

FacebookTwitterGoogle+PinterestLinkedInRedditStumbleUponEmailDiggShare
About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.

  • http://thefutureofads.com/ Cory O’Brien

    I like this campaign as well. For a paint company that’s trying to be hip, they did well for giving their ads a bit of a lifestyle feel. Sure, they’re hard to read and the words are a little edgy, but that’s what their target market wants, so this works well for giving it to them.