A Bus Came By And I Got On

disruptive_bus_boulder.jpg
According to Boulder’s Daily Camera, Crispin is scaring the tofu-eating residents of Boulderado.

The “Disruptive Thinker Transport,” a 25-passenger bus draped in drab gray and black lines, fake bullet holes, a nondescript company logo and a certain dark sense of humor, is raising eyebrows across the city.
The 1999 Bluebird biodiesel-converted vehicle, which last month began making rounds to employee pickup and drop-off locations throughout the city, has led curious passers-by to call Boulder police asking what the bus is all about.
One Camera reader commented in an e-mail that the bus is “vaguely militaristic” in its appearance and a little disconcerting.
Alex Bogusky, co-chairman of the Miami-based company, said that’s exactly what he was going for.
“It’s designed to look like a prison bus,” Bogusky said. “I didn’t want it to look like regular public transportation …
Driver Beth Tait — who adds to the illusion by wearing a uniform fit for a warden, complete with badge-like shoulder patches containing the company logo — said she gladly plays the part.

The thing that intrigues me is the word “Disruptive.” It’s so close to word “Interruption.” Is Crispin still stuck on the disruptive marketing model?
[via The Denver Egotist and Adfreak]

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.