A Bus Came By And I Got On

disruptive_bus_boulder.jpg
According to Boulder’s Daily Camera, Crispin is scaring the tofu-eating residents of Boulderado.

The “Disruptive Thinker Transport,” a 25-passenger bus draped in drab gray and black lines, fake bullet holes, a nondescript company logo and a certain dark sense of humor, is raising eyebrows across the city.
The 1999 Bluebird biodiesel-converted vehicle, which last month began making rounds to employee pickup and drop-off locations throughout the city, has led curious passers-by to call Boulder police asking what the bus is all about.
One Camera reader commented in an e-mail that the bus is “vaguely militaristic” in its appearance and a little disconcerting.
Alex Bogusky, co-chairman of the Miami-based company, said that’s exactly what he was going for.
“It’s designed to look like a prison bus,” Bogusky said. “I didn’t want it to look like regular public transportation …
Driver Beth Tait — who adds to the illusion by wearing a uniform fit for a warden, complete with badge-like shoulder patches containing the company logo — said she gladly plays the part.

The thing that intrigues me is the word “Disruptive.” It’s so close to word “Interruption.” Is Crispin still stuck on the disruptive marketing model?
[via The Denver Egotist and Adfreak]

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.

  • Fortyver

    I have a lot of close, brilliant friends who work for Crispin, but even they would think that this is a little, um, Silly. Really a bit retarded.

  • td

    “It’s designed to look like a prison bus.”
    how appropriate, alex, to bring them to a place from which they rarely escape and get ten minutes a day in the yard for good behavior.

  • http://adpulp.com David Burn

    At least the public tranpo part of the idea is good.

  • td

    agreed.

  • http://www.millergroup.net Sonya

    I’m not quite sure I understood why they went with a prison-esque style. Aren’t there other, positive ways to be disruptive?

  • Fortyver

    I agree with you David and Sonya.
    I guess that they are trying to be clever. Tee-Hee.

  • gus

    Evan Fry smells like cheese.