A Bus Came By And I Got On

disruptive_bus_boulder.jpg
According to Boulder’s Daily Camera, Crispin is scaring the tofu-eating residents of Boulderado.

The “Disruptive Thinker Transport,” a 25-passenger bus draped in drab gray and black lines, fake bullet holes, a nondescript company logo and a certain dark sense of humor, is raising eyebrows across the city.
The 1999 Bluebird biodiesel-converted vehicle, which last month began making rounds to employee pickup and drop-off locations throughout the city, has led curious passers-by to call Boulder police asking what the bus is all about.
One Camera reader commented in an e-mail that the bus is “vaguely militaristic” in its appearance and a little disconcerting.
Alex Bogusky, co-chairman of the Miami-based company, said that’s exactly what he was going for.
“It’s designed to look like a prison bus,” Bogusky said. “I didn’t want it to look like regular public transportation …
Driver Beth Tait — who adds to the illusion by wearing a uniform fit for a warden, complete with badge-like shoulder patches containing the company logo — said she gladly plays the part.

The thing that intrigues me is the word “Disruptive.” It’s so close to word “Interruption.” Is Crispin still stuck on the disruptive marketing model?
[via The Denver Egotist and Adfreak]

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Disc golfer. Fan of Kurt Vonnegut, community radio and wolves in the wild. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.

  • Fortyver

    I have a lot of close, brilliant friends who work for Crispin, but even they would think that this is a little, um, Silly. Really a bit retarded.

  • td

    “It’s designed to look like a prison bus.”
    how appropriate, alex, to bring them to a place from which they rarely escape and get ten minutes a day in the yard for good behavior.

  • http://adpulp.com David Burn

    At least the public tranpo part of the idea is good.

  • td

    agreed.

  • http://www.millergroup.net Sonya

    I’m not quite sure I understood why they went with a prison-esque style. Aren’t there other, positive ways to be disruptive?

  • Fortyver

    I agree with you David and Sonya.
    I guess that they are trying to be clever. Tee-Hee.

  • gus

    Evan Fry smells like cheese.