According to Ad Age, internet-ad revenue notched $21.2 billion in 2007, an annual growth rate of 26%.
That was good enough for the medium to top radio, which was expected, but the figure also puts internet ahead of cable’s $20.9 billion take.
“We’ve learned not to be surprised by the vitality and vibrancy of internet advertising,” said David Doty, senior VP-thought leadership and marketing at the IAB.
For some perspective, let’s compare these numbers not to other media channels, but to spending on the Iraq War. We spend $12 billion a month on that effort. The internet is big, but it’s not that big.
