A Billion Here, A Billion There

According to Ad Age, internet-ad revenue notched $21.2 billion in 2007, an annual growth rate of 26%.
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That was good enough for the medium to top radio, which was expected, but the figure also puts internet ahead of cable’s $20.9 billion take.
“We’ve learned not to be surprised by the vitality and vibrancy of internet advertising,” said David Doty, senior VP-thought leadership and marketing at the IAB.
For some perspective, let’s compare these numbers not to other media channels, but to spending on the Iraq War. We spend $12 billion a month on that effort. The internet is big, but it’s not that big.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.