A Billboard That’s Getting Folks Muy Caliente

mexicobillboard.jpg
Illegal immigration is a pretty thorny issue right now, so the billboard above, done for a LA Spanish-language newscast, has some people really ticked off, as the “CA” has been intentionally crossed out and replaced with “Mexico.” The idea is meant to emphasize the newscast’s equal devotion to local news as well as news from Mexico. But some people see it as another sign (literally) that illegal immigrants are taking over America, and that breaking the law is being openly encouraged.
The line at the bottom reads “Your City. Your Team.”
This article has more coverage.

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About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.