According to Ad Age, Molson-Coors and Diageo are pouring Canadian ad dollars into a fledgling video network that broadcasts directly to bars.
The Bar Channel broadcasts programming via closed-circuit internet to subscriber bars. Bar Channel’s offerings include short clips of bloopers, extreme sports, scantily clad women and other standard bar fare, set inside a rail that flashes local information, the bar’s name and logo, sponsor logos, the local time and weather, and whatever message the bar wants to send to its customers.
“We’ve seen share gains in the bars where we’ve used it,” said Terry Rudiak, who manages national sales for Molson-Coors in Canada. “So we’re pretty excited about where this can go.”
