Last night I had the privilege of appearing on The BeanCast with Joseph Jaffe, Helen Klein Ross, Duane Forrester, and of course, show host Bob Knorpp.
We covered a range of topics, including the effectiveness of the Old Spice campaign, whether awards and effectiveness are correlated, the move by high-end fashion labels to sell their wares online, how to measure digital effectiveness beyond just clicks and create tactics beyond banners, Apple’s iPhone troubles, and the career moves of Frank Eliason, formerly of Comcast but now going to Citi.
It’s a fun discussion. Click here to listen.
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