A BeanCast To Start The Week

Last night I had the privilege of appearing on The BeanCast with Joseph Jaffe, Helen Klein Ross, Duane Forrester, and of course, show host Bob Knorpp.
We covered a range of topics, including the effectiveness of the Old Spice campaign, whether awards and effectiveness are correlated, the move by high-end fashion labels to sell their wares online, how to measure digital effectiveness beyond just clicks and create tactics beyond banners, Apple’s iPhone troubles, and the career moves of Frank Eliason, formerly of Comcast but now going to Citi.
It’s a fun discussion. Click here to listen.

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.