A 15-Year Old Single Malt Learns To Mingle

Today in Sunday Styles, readers encounter one Charlotte Voisey, a “brand ambassador” at William Grant & Sons, Glenfiddich’s parent company. Turns out, she is responsible for creating a Scotch-laden libation known as “Sweet Solera.”

A mixture of Glenfiddich 15-Year-Old Solera Reserve, Lillet Rouge, and a winsome dash of caramel syrup, and bespangled with a maraschino cherry, the Sweet Solera is a cousin to a Rob Roy, meaning it’s kin to a Manhattan. That is to say, it comes from a good family.

This new cocktail, born from whims of a creative mixologist, is also pure marketing strategy. It’s about cracking the perception that single-malt Scotches are designed for rich old men to sip, neat or on the rocks, after a round of golf or a corporate merger or both, a stereotype Ms. Voisey is eager to dispel. “Cocktails are supposed to be fun,” she said.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.