A Superbowl Sunday Story of Dentures and Hard Shell Tacos

Super Bowl ads are no longer ads, per se. Ads drive purchase intent.

Super Bowl “ads” cost millions to make and $4 million to run once, but they’re not ads, they’re little movies meant to entertain inebriated and distracted audiences at parties.

Here’s one from Deutsch/LA and Taco Bell that doesn’t exactly possess appetite appeal:

Hey, Granny is munchin’ a taco. I want to munch a taco!

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. After working for seven agencies in five states and freelancing for several more, I ventured out on my own in 2009. Today, as head of brand strategy and creative at Bonehook in Portland, Oregon, I'm focused on providing effective integrated marketing solutions to mid-market clients.