A Superbowl Sunday Story of Dentures and Hard Shell Tacos

Super Bowl ads are no longer ads, per se. Ads drive purchase intent.

Super Bowl “ads” cost millions to make and $4 million to run once, but they’re not ads, they’re little movies meant to entertain inebriated and distracted audiences at parties.

Here’s one from Deutsch/LA and Taco Bell that doesn’t exactly possess appetite appeal:

Hey, Granny is munchin’ a taco. I want to munch a taco!

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Disc golfer. Fan of Kurt Vonnegut, community radio and wolves in the wild. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.