Some big news happening today at my agency, Partners + Napier. We’re now part of Project Worldwide, a recently formed holding company that’s looking to put together agencies and marketing firms from multiple disciplines to focus more on consumer engagement at all levels. The New York Times has more:
The holding company is Project WorldWide in Auburn Hills, Mich., which was formed in October with a nucleus that includes agencies in the United States (George P. Johnson and Juxt Interactive), Australia (the Spinifex Group) and Germany (Raumtechnik).
Unlike the other holding companies that scoop up similar types of agencies, Project has a diverse mix of companies — all of which are complementary rather than competitive. It’ll be interesting to see how clients take advantage of all the new resources we can offer.