The new Audi A6 knows things. Things that can help a driver navigate safely from point A to point B.
Agency: Venables Bell & Partners in San Francsico
Safety in the all-new Audi A6 is enhanced by a thermal imaging camera with Night Vision Assistant to highlight pedestrians it detects in front of the vehicle. Other intelligent features of the car include head-up display, which projects navigation data as a hologram that hovers over the windshield, allowing the driver to see important driving information in real time without having to divert attention from the road.
Audi is also the first company worldwide to incorporate Google Earth into its navigation system. The A6 also features a touch pad that recognizes handwriting in multiple languages and factory-installed wireless internet, enabling features such as Audi connect for real-time weather, traffic, news and live fuel prices.
In a related effort, Audi partnered with the SENSEable City Lab to develop the Road Frustration Index. Using a blend of historical and real-time data, the RFI features real-time snapshots of America’s roads, taking into account traffic patterns, infrastructure quality, weather patterns, driver behavior, social media comments about driving and more. The data is measured, weighted and compiled into an overall “Index” for major cities throughout America.