Just when you thought discussion of Super Bowl advertising was over (until next year), you get reeled back in thanks to BeanCast 188: Madonna Wins, recorded last night with host Bob Knorpp and guests Åsk Wäppling of Adland, Ken Wheaton of Ad Age, Bill Green of Adverve and me.
The episode is called “Madonna Wins” because her halftime “ad” was better than anything else broadcast on NBC that day, except for the game itself.
I mention on the show how I can’t understand the conservative approach to the creative product, when the media buy is such a huge risk and expenditure. If you’re going to lay $3.5 mil on the line to air your 30-second spot, don’t you think it would be wise to make sure that those 30 seconds are pure advertising gold?
But we’re not going to find that advertising gold when
consumer-generated crowd-sourced ads win the USA Today Ad Meter competition. Are we?