Why Are These Newsmen Laughing?

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These newsmen are laughing because they don’t work for a newspaper owned by Wall Street moneymongers. Rather, the St. Petersburg Times, Florida’s largest circulation newspaper, is owned by Poynter Institute, a not for profit organization.

“We don’t put out a newspaper to make money,” says Paul C. Tash, the chief executive of the Times Publishing Company, which oversees the paper. “We make money so we can put out a great newspaper.”

The New York Times has the complete story, but I love the sense of craft in Tash’s statement. When something is worth doing, it’s worth doing right.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.