Why Are These Newsmen Laughing?

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These newsmen are laughing because they don’t work for a newspaper owned by Wall Street moneymongers. Rather, the St. Petersburg Times, Florida’s largest circulation newspaper, is owned by Poynter Institute, a not for profit organization.

“We don’t put out a newspaper to make money,” says Paul C. Tash, the chief executive of the Times Publishing Company, which oversees the paper. “We make money so we can put out a great newspaper.”

The New York Times has the complete story, but I love the sense of craft in Tash’s statement. When something is worth doing, it’s worth doing right.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.