These newsmen are laughing because they don’t work for a newspaper owned by Wall Street moneymongers. Rather, the St. Petersburg Times, Florida’s largest circulation newspaper, is owned by Poynter Institute, a not for profit organization.
“We don’t put out a newspaper to make money,” says Paul C. Tash, the chief executive of the Times Publishing Company, which oversees the paper. “We make money so we can put out a great newspaper.”
The New York Times has the complete story, but I love the sense of craft in Tash’s statement. When something is worth doing, it’s worth doing right.