New Rolling Stone Smells Like Old Times

Ad Age reports that Showtime placed a scent-strip ad in the Aug. 24 issue of Rolling Stone to promote the second season of “Weeds,” a show where a suburban mother (played by Mary-Louise Parker) sells marijuana to keep the mortgage paid.

“It smells like hippies wearing patchouli,” said a MediaWorks colleague who got to sniff the ad.
Fragrance vendors, whose typical struggles include searching for scents that whisper “Britney Spears,” were not exactly set up to deliver. There were no vials, for example, marked “Chronic,” “Amnesia” or “Maui Wowie.”

Hmmm…I’m sure the scent vendors could have perfectly replicated the smell of skunk weed, although that particular smell might offend some readers.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.