GSP 2.0

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Ad Age chose Goodby Silverstein and Partners as its agency of the year.
Two things jumped out at me from the article. GSP’s understanding of content’s central role in our business.

“Content is an evolution of where agencies are going,” Mr. Silverstein says. “We have become a content house. We, in a sense, are our own Pixar. [In 2008] I hope to evolve to a point where we make more content for our clients and ourselves.”

And the challenges GSP continues to face.

David Roman, VP-worldwide marketing communications, Personal Systems Group at Hewlett-Packard, who praises the agency for significant contributions to HP’s success, also says Goodby still has to master the social web and work out its position on public relations, where the line with advertising has begun to blur.

Content, the social web and pr are intertwined practices that help create conversation around a brand. By next year at this time, I’m sure GSP and others will have solved some of the riddles native to this new culturescape.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Disc golfer. Fan of Kurt Vonnegut, community radio and wolves in the wild. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.

  • Chris

    That’s a whole lot of white dudes.

  • http://adpulp.com David Burn

    Sure, but they’re cool white dudes.

  • Nancy

    Steven Nash is a white dude, too, in a field of ______________, but still a bit indie, eh?

  • Chris

    Interesting comparison, but the advertising industry is generally so white that there are “diversity” awards for those whom are not. Cool white dudes above are more the norm than the exception (in terms of demographics).

  • Nancy

    I didn’t notice their color, just that one was really tall, because that illusion or perspective, whichever, seemed more forced.

  • veedub

    good to see these guys finally catching a break.