Search Results for: Meredith

Time Inc. Now Working From Meredith’s Playbook

When Randall Rothenberg’s book, Where The Suckers Moon: An Advertising Story, became available from Knopf on October 25, 1994, I purchased the book and read every word. Because it’s a great story about a great ad agency, told by a great journalist who had unprecedented access to the players. Since then, Rothenberg has gone on […]

If You’re Going To Sell The Agency, Sell It To Meredith

Arlington, Virginia-based New Media Strategies is getting some positive press from Ad Age, thanks to a novel buy out strategy that awards not just the owners of the agency but the employees, as well. New Media Strategies was acquired by Meredith Corp. back in 2007. When that deal closed, CEO Pete Snyder and fellow founders […]

Go Meredith

Emily Steel of The Wall Street Journal reports that Meredith, the Des Moines-based lifestyle publisher, has been busy eating Madison Avenue’s lunch. According to the article Meredith Integrated Marketing has created custom publishing, email, social media and mobile campaigns for major marketers, including Kraft Foods, Chrysler and Wells Fargo. If you go to the company’s […]

“Be Indispensable,” Make Money — Simple As That Says The Oracle of Omaha

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Paid content is one of my favorite topics, as our regular reader know. It’s a favorite topic because it’s my life. I get paid to create content (by brands, not newspapers), and I want to help my friends and colleagues get paid for their work too. That’s one reason I like media companies entering in […]

Spotlight on Northwest Creative: Seattle’s POP Pops Some Corks

Inide agencies, especially indie agencies with a strong digital practice, are hot properties. Holding company execs circle, but the news here is that increasingly these holding companies are media companies. For instance, Hearst bought the digital marketing firm iCrossing for $325 million in 2010, while Meredith has acquired a series of agencies including O’Grady Meyers […]

Visa Produces Instant Nostalgia In London

Did you happen to notice how fast Visa brought new commercials (featuring new Gold Medal winners) to the airwaves during the London games? In many cases the athlete’s heroic story (as told in 30 seconds by a global credit card purveyor) appeared on NBC stations within minutes of the medal round competition. Here, take a […]

Is Content Merely A Long Form Ad With the Pitch Removed?

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Content, content, content…it’s all anyone’s talking about. Myself included. To wit, we have news from Austin about Greatest Common Factory, a content creation agency founded by three former GSD&M staffers. At its core GCF believes advertising has moved from a media driven business to a content driven one. The 80/20 rule of media to production […]

Presentado por Kmart para la Mamá Latina Moderna

Meredith Hispanic Ventures–publisher of Ser Padres Espera, Ser Padres Bebé, Ser Padres, and Siempre Mujer–reaches over 1 in 4 Hispanic women in the U.S. at every critical life stage. So, who better to help Kmart develop an online content play? Working with Meredith Video Studios, Kmart is introducing Madres y Comadres, an eight-part original Spanish-language […]

In Today’s Metrics Obsessed Media World, The Pressure’s On Print (And Every Other Medium) To Deliver ROI

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Did you read about Meredith’s plan to guarantee its best print advertisers a sales lift from the ads they run in Meredith titles like Better Homes & Gardens, Ladies Home Journal and Family Circle? There’s a hint of desperation in the offer, but Meredith is limiting its exposure, which is probably a good idea since […]

Media Makers Continue To Push Into Marketing Services

According to The Wall Street Journal, Time Inc.’s new CEO, Jack Griffin, appears to be refashioning the magazine giant in the image of his former employer, Meredith Corp. He said in an interview Monday that he wants to boost the company’s marketing services, which include functions like developing video for ad campaigns and custom publishing. […]