Tough Man, Tender Chicken Looks At An Iconic Spokesman And Memorable Brand

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These days, seeing a CEO appear in their company’s ads is quite common. But back in the 70’s, it was rare. So when NYC ad agency Scali McCabe Sloves convinced chicken processor Frank Perdue to star in his own ads, he was reluctant. But it turned him and his brand into a household name. That, […]

This Christmas, Enjoy Wexley’s Non-Denominational Holiday Greeting

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Wexley School for Girls wishes to extend you a warm holiday greeting. The only problem is, it is 2014 and our culture is drowning in politically correct language. Therefore, the agency set out to not offend with this non-denominational winter song: At the end of the video, viewers are further encouraged to explore more options. […]

Advantages of Video Conferencing in College

When you think about video conferencing, what pops into your mind? A business conducting a meeting with international clients? A family calling to relatives miles and miles away? Has an image of a classroom using video conferencing ever come to your mind? Well if it hasn’t yet, it will now. Video conferencing isn’t just useful […]

Right In Front of Elliott’s Eyes, Media And Advertising Mutate

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Stuart Elliott, the long-standing advertising critic at The New York Times, typed up his final column for the paper last week. Still getting pitched at 1:48 pm ET on my final day at #TheNewYorkTimes. In holiday spirit, won't unleash a "Stuartism" on hapless PR person — Stuart Elliott (@stuartenyt) December 19, 2014 In his final […]

Taking Down Goliath Is Digital 101 For The Davids Of Business

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If there’s one true thing you say about digital marketing, it’s that any business, no matter how small, has a chance to use it to expand awareness and sales. But too many small businesses simply don’t have the time or resources to do digital properly. The simple lessons needed to ramp up digital marketing are […]

Five Experiential Marketing Campaigns That Really Work

Experiential marketing is a way for companies to create ideas and experiences that may entertain or even scare people. The purpose is to frame the brand in an edgy and engaging way creating an experience that the person will take away and hopefully remember for a while possibly sharing it with a friend via word […]

See This: Homeless People Wrapped In Christmas Lights

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Homelessness is certainly one of the more dramatic issues of our time. When using communications to address the issue, there is no need to complicate the matter or get in the way of the message. Thankfully, none of that artifice is present here. To raise awareness of the 93,000 homeless people all over the United […]

Three Words Kids Should Never Hear: “Lockdown Drill Complete”

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When I grew up, gun violence had yet to rear its ugly head in our schools. Frankly, I can not imagine how scared American kids are to go to school today, to say nothing of the fears of their parents. As the two-year anniversary of the Newtown tragedy on December 14th approaches, Moms Demand Action […]