For Sunny D, Referencing An Older Spot Refreshes An Idea

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I’ll admit, when I first saw this spot for Sunny D by Boulder’s Grenadier, I thought it was kinda amusing, but that was it. Then I learned it was based on this spot, which I should’ve remembered: While it’s common for ad agencies and brands to reference older parts of the culture — movies, TV shows, […]

Tillamook and 72andsunny Do Dairy Right

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Cheese is good. Tillamook’s cheese is better. Oregonians know the score. Now, thanks to increased spending from the client and a new ad agency with hot new creative, more people from coast to coast can come to this conclusion on their own. John Russell, senior director of marketing at Tillamook, told Adweek, “We have an […]

Pepperoni With A Side of Ridicule: @PizzaHut Skewers “The Selfie” On YouTube

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Pizza Hut just made a faux public service announcement for the YouTube generation, as a means to sell more pizza. Let’s take a look: The video was made by Shareability, the first full service brand agency to focus exclusively on YouTube. According to their own website, the company combines the art and science of digital […]

Dipped In KFC’s Secret Batter, Darrell Hammond Is Finger Lickin’ Good

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Darrell Hammond is back, America. And he is extending a large bucket of fried chicken your way, in hopes that you will buy it. Is this more proof that Wieden+Kennedy/Portland will not be out-weirded? How else to explain the discordant song with childish lyrics at the center of this new campaign for KFC, an iconic […]

At Mad Men’s End, Don Draper Finds Himself In Perfect Harmony

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Don Draper and company have made their last ad. After seven seasons on AMC, Mad Men is done. Jon Hamm, the actor who portrayed Don Draper, spoke to the New York Times today about the show’s ambiguous conclusion. “My take is that, the next day, he (Don) wakes up in this beautiful place, and has […]

Don Draper About To Board A Bus To His Future (Will Advertising Be In It?)

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The last episode of the final season of Mad Men airs Sunday night. AMC’s seven season human drama set inside an advertising agency is a wrap. How is the show going to end? Don Draper, the show’s central character is presently lost in the middle of America. He’s waiting for a bus on a country […]

An Opportunity for Brands: Original Digital Video #ODV

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“What are you watching?” It used to be a simple question with easy answers like, “The Love Boat.” Thanks to the media omniverse, it’s a bit more complicated today. A quarter (24%) of the American adult population—an audience of 59 million strong—is turning to original digital video programming at least once a month, according to […]

Meet Mr. Product Chronicles Famous, And Not-So-Famous, Ad Characters

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I was in a Creative Director’s office when I first heard the term “critter” in reference to a spokesperson I was developing for an ad campaign. The CD was a bit of a hack and used it rather incorrectly. But it’s probably safe to assume that advertising critters of all kinds are well-documented in Meet […]

Success and Keeping Up to Date with Business Technology

Even if you don’t consider yourself to be a particularly “technology-focused” company, it’s important to recognize that technology is an essential part of running any modern business. The chances are that you deal with technology far more frequently than you realize, in the form of your security system, computers and networks, and even your phone […]