Shrewd Ways To Improve Your Cash Flow

Generating sufficient cash flow to operate your business is critically important. If you don’t have enough cash to buy inventory and pay employees, you can’t operate. Your cash flow is just as important as generating a profit. Use these tips to improve your cash flow. Create a plan An owner needs to plan for every […]

My Favorite Ad From 2013 — Yes, I Still Remember It

What makes a great advertisement? Simple. Ads that drive customers to purchase the item or the service being advertised. Isn’t that right? Certainly, the answer to that is ‘yes.’ Great ads prompt sales. But they also do much, much more, as professionals know. Advertisements also help establish a brand, which means trust, recognition and company […]

Minor King


Advertising, and especially copywriting, has been the entry point of quite a few authors in the past. Clive Cussler, F. Scott Fitzgerald, Salman Rushdie, et. al. Since we like to highlight the modern day people who come from the industry, let me direct your attention to Jim Mitchem. Jim Mitchem is the author of the […]

Growing Your Business Doesn’t Have to Hurt

Starting a business is risky business, indeed. Investopedia cites the SBA for some interesting numbers. Thirty percent of businesses do not survive the first two years. Fifty percent are lost in the first five. Only 1 in 4 make it to the 15-year mark. That is one source from five years ago. The numbers are […]

Fantastic Drug Commercial


Nature Rx is a grassroots movement dedicated to entertaining and informing people about the healing and humorous aspects of nature.

Challenging The Old Interiors With Trendy Remodelling Techniques


A beautiful home gives rise to many auspicious and lovely feelings. Lush green garden outside and nice interiors inside the home makes the person feel like heaven. This heavenly home experience is now in the chance of everyone. It is not a matter to be surprised but, commonly available with the assistance of Unique Builders […]

Should You Expand Your Business?

For years, you had a dream. Your vision was that you were going to leave the company that you worked for since you graduated college and start your own business. In your vision, your business would be large enough to outcompete your former employer and become the No. 1 business in your industry in your hometown. Last […]

Want a Better Business? Start with the Man or Woman in the Mirror?

As business owners you’re always looking for that next “thing” that will take your business to the top. Whether it’s a new product or service idea, a streamlined process of business operations, or new marketing strategy to improve your brand’s online presence, they key to a successful business is being the innovator. While all of […]

Briefcase Tacos W+K Wins Error Error Best Mercury Meatballs Helicopter


Winners of 24th annual Radio Mercury Awards were announced last month at le Poisson Rouge in New York. Wieden + Kennedy and their client Old Spice took Best of Show for “Mandroid.” (click to listen) The Mercury Best of Show award comes with a $50,000 cash prize, making it one of the more coveted awards […]

Ad Grunts Want To Work for Pay, Time Off and Coffee (Not Trophies)

high ceiling cube farm

Advertising is a glamorous industry. Or so it may seem to some from the outside looking in, partly due to how the industry is portrayed in TV shows, film and lifestyle press. Of course, there are ad people enjoying a corner office with views of the San Francisco Bay or the equivalent, but they’re in […]