Ad Agency Process Is Slower Than Molasses — Clients Are Not Impressed

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Have you heard the news? Journalists are migrating to Adland to help agency personnel get off their asses and move at the fast pace of business today. According to the The Wall Street Journal, Caitlin Francke, a former reporter for the Baltimore Sun and the Philadelphia Inquirer, is now senior vice president and director of […]

Wait, Travel Agencies Still Exist?

Once a staple of getting from here to there, the digital age has forced the travel agent to seek work elsewhere…or has it? Believe it or not, even now when most travel plans can be made independently and online travel agents and travel agencies do still exist! They just look a little bit different now. […]

Bullova Accutron—It’s Not A Timepiece, It’s A Conversation Piece

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Mad Men season seven debuted on AMC last night. While it is a fictional show, it’s also instructive about the actual ad business in ways that Bewitched and other pop culture looks at the industry are not. … SPOILER ALERT … Season seven opens and we find that Don Draper is banished from the agency […]

Television Advertising Continues To Reign Supreme

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We are now 20 years deep in to the commercial aspects of the digital media revolution. Interestingly, one of the salient features of this time of great change is how enduring television remains. Richard Huntington, the Director of Strategy at Saatchi & Saatchi in London, believes TV advertising continues to be much more powerful and […]

Joni Ernst Wants To Cut Big Spender’s Balls Off

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Iowan Joni Ernst—mother, soldier and conservative—wants to take her hog castration experience to the chambers of the U.S. Senate and clip, clip, clip the dreaded “pork,” so beloved be her political brethren. “Washington is full of big spenders—let’s make them squeal,” Ernst offers. What a towering load of manure. So-called conservatives freely spend the nation’s […]

Clear A Digital Pathway To Engagement, Brand Preference and Customer Loyalty

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Scott Lindenbaum is VP, Director of Digital Planning for Deutsch NY. No doubt, Lindenbaum has a sweet position at the agency, but the title fails to suit him. He wants to be called Engagement Strategy Director. Given the planner’s understanding of Marshall McLuhan’s thinking on hot and cool media, Lindenbaum likely deserves said title change. […]

Power Branding and Unconscious Branding Provide Two Great Viewpoints

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Two books – one new, one newly in paperback – provide equally valuable looks at branding from two very different perspectives. I’ve always liked Steve McKee’s columns on BloombergBusinessweek.com, and he’s taken the best of them (I like that idea too!) and weaved them into Power Branding: Leveraging the Success of the World’s Great Brands. […]

Top Emerging Tech Companies of 2014

The Internet brought everything closer. Everyone from business owners to foodies, were able to connect online and share information, run their business and generally, make a profit from anywhere in the world. However, the Internet played an even more dramatic role in the technology sector. Information sharing and open source technology in particular led to […]

Twitter To Launch Mobile App Advertising Product

According to story from Bloomberg, citing people close to the project, Twitter is about to launch a new mobile advertising product aimed directly at mobile app developers. The format is being called an App-Install Ad. Mobile App developers are increasingly struggling to gain exposure for their products as the mobile app stores continue to grow […]