72U Now Accepting Applications

Ad schools startups are popping up all over the map today. It’s like a meme, or something.

John Boiler, a founder and president of 72 and Sunny says, “It’s a reaction to an urgent need.”

According to The New York Times, 72 and Sunny plans to start an internal communications school, 72U, which will offer 10 months of projects, coursework and hands-on learning for tuition of around $10,000. Classes begin in July.

“We’re trying to build the kind of people who would flourish in our company,” Mr. Boiler said, “people who will be effective, well-rounded marketers.”

Previously on AdPulp: Will New Industry Schools Close The Digital Education Gap?

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.