$300, 15 Minutes Of Fame, And One Night In Jail

The Boston Globe shares more details about the two guys arrested in Boston and how they came to be involved:

In a State Police report, investigators say that Berdovsky told them he met a man in Brooklyn last November who asked him to participate in a “promotional stunt” and steered him to Interference. The company promised to pay Berdovsky and Stevens $300 each to install 40 of the signs around Boston. A marketing company official, whom Berdovsky identified as Adrienne Yee, sent him an e-mail listing the “do’s and don’ts” of where to place the signs. Target areas included train stations, overpasses, “hip and trendy areas, high traffic areas of high visibility.”
Berdovsky told police they put up the signs in two waves, 20 about two weeks ago, then a second wave of 18 Monday night into Tuesday. The second wave — Berdovsky called it Boston Mission 2 — was photographed by a third person, identified in court papers as Dana Seaber . Seaber, 27, has not been charged.

Meanwhile, the CEO of Interference, Inc, Sam Travis Ewen, is in hiding and refuses to talk to anyone. Now THAT’s truly guerrilla.

About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.