$300, 15 Minutes Of Fame, And One Night In Jail

The Boston Globe shares more details about the two guys arrested in Boston and how they came to be involved:

In a State Police report, investigators say that Berdovsky told them he met a man in Brooklyn last November who asked him to participate in a “promotional stunt” and steered him to Interference. The company promised to pay Berdovsky and Stevens $300 each to install 40 of the signs around Boston. A marketing company official, whom Berdovsky identified as Adrienne Yee, sent him an e-mail listing the “do’s and don’ts” of where to place the signs. Target areas included train stations, overpasses, “hip and trendy areas, high traffic areas of high visibility.”
Berdovsky told police they put up the signs in two waves, 20 about two weeks ago, then a second wave of 18 Monday night into Tuesday. The second wave — Berdovsky called it Boston Mission 2 — was photographed by a third person, identified in court papers as Dana Seaber . Seaber, 27, has not been charged.

Meanwhile, the CEO of Interference, Inc, Sam Travis Ewen, is in hiding and refuses to talk to anyone. Now THAT’s truly guerrilla.

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.