30 Years On, Kettle Brand Is On TV

In 2010, Kettle Foods of Salem, Oregon joined the Diamond Foods family, which includes Emerald Nuts, Diamond Nuts and Pop Secret Popcorn. Now, after 30 years of reliance on word-of-mouth (born of a high quality products), Kettle Brand Potato Chips is rolling out a new campaign that includes the brand’s first national television advertising.

The spots by Deutsch/LA feature tired story lines, but original soundtracks sung in Italian and German by real opera singers. According to Marketing Daily, the lyrics incorporate funny phrases that mash up English, Italian and German words.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.