2/3 To Sales Promotion

Marketing services agencies are feeling no woes.
In the following Brand Autopsy piece, the thing that jumps out is not the decline of brands gibberish, but the fact that marketers spend 2/3 of their budgets on promotions.
In a recent Brandweek editorial column, Jack Gordon, CEO of AcuPOLL Research, made some astute points in the ‘the decline of brands’ debate. The most poignant being

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Disc golfer. Fan of Kurt Vonnegut, community radio and wolves in the wild. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.