2/3 To Sales Promotion

Marketing services agencies are feeling no woes.
In the following Brand Autopsy piece, the thing that jumps out is not the decline of brands gibberish, but the fact that marketers spend 2/3 of their budgets on promotions.
In a recent Brandweek editorial column, Jack Gordon, CEO of AcuPOLL Research, made some astute points in the ‘the decline of brands’ debate. The most poignant being

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.