21/7

Today’s New York Times looks at what the MicroHoo! deal could mean for “the minnows,” a.k.a. valley startups hoping to be acquired.
No one (named in the article) really knows what it means, and people seem to be more concerned about the looming recession. However, the optimists have reason to believe “the recession” won’t hurt them.

True believers are likely to ward off recessionary fear with two numbers: 21 and 7. Twenty-one percent of the average American’s media-consumption time is spent online, analysts say, yet only 7 percent of all advertising is online. The hope is that advertising will inevitably shift online and close this gap, whatever the economic outlook.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.