Vagina, Vagina, Vagina … There, Kotex Said It

Who wants to work on diapers? Or tampons? No one, right? This may be changing, thanks to a brave new campaign from Kimberly-Clark and Organic and O&M. In this new effort from the Kotex brand, young ladies are encouraged to speak freely about their vaginas and ask vagina-related questions. Sans stigma. There’s an element of […]

@AP Is Tweetcasting Brand Messages For Money

News organizations, like everyone else, have something to sell and they’re increasingly finding fresh ways to sell it. Take the Associated Press. This 19th century “wire service” is now using its official Twitter account as an advertising platform. According to Reuters, Samsung Electronics is the first sponsor on the @AP account for breaking news, and […]

Give Me Your Tired, Your Poor, Your Huddled Masses Yearning To Make A Mark In Advertising

I like being a copywriter, but lately I feel like it is a bit of a lost art. An afterthought. Something the client supplies, or God forbid, the design team. This is not a positive development for copywriters, nor is it for clients and their customers who will ultimately judge the work (harshly by ignoring […]

Three Words For 2013: Socially-Optimized Microcontent

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Looking into the crystal ball is a practice best reserved for characters in fairy tales. Unless it’s your business to gaze ahead, which of course it is. Deep Focus, for one, isn’t afraid to see things. Here’s some of what the Ian Schaefer-run agency sees happening in 2013: Social platforms will become the primary digital […]

Make Useful Advertising, Make Yourself And Your Clients A Lot of Money

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Journalist, turned blogging supernova, Andrew Sullivan announced this week that he will pursue a subscription-based revenue model and forgo advertising and venture capital support. We want to create a place where readers – and readers alone – sustain the site. No bigger media companies will be subsidizing us; no venture capital will be sought to […]

For Nike, Outsourcing “The Conversation” Is No Longer The Answer

Who is best equipped to manage the 24-7 needs of social media marketing for global consumer brands? A string of disconnected agencies, or an internal team at the client? It’s a question a lot of brand managers may be asking right now. One consumer marketing powerhouse has an answer. Nike’s internal social media teams will […]

Four Tips to Help Create Viral Content

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It’s no secret that in today’s digital world, the best and most effective kind of content for promotion is viral content. Many viral videos have no sort of marketing plan behind them and are created simply for entertainment, but the value of viral marketing for companies is incredibly high. If you have a video or […]

Made Good Money, Five Dollars A Day, Made Anymore And I’d Move Away

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I am a fan of Maria Popova’s. Chances are good you are too, as her site, Brain Pickings, gets more than one million visits a month. I like how Popova combs through offline materials to find things to feature online. It’s such a simple, yet effective, strategy. I am also interested in her reasons for […]

A Story About A Storyteller Lost In His Own Story

Finbar Dolan has made 42 commercials in his career. But no great or particularly memorable spots, nothing to win him a big award and a shot at industry-fame and fortune. Nevertheless, the protagonist of Truth In Advertising, a new novel by John Kenney, makes good money thinking up mediocre ideas for companies who make diapers […]