Archives for 2013

Do You Care Enough To Overcome Consumer Indifference?

“Fail harder” is a Wieden+Kennedy maxim. But if failure isn’t your thing, you can take the following advise from Martin Weigel’s, “How to (not) Fail” deck. Weigel is Head of Planning at Wieden+Kennedy Amsterdam, and his deck neatly illustrates “the gulf that exists between marketing’s bouts of hubris and the consumer’s reality.” I particularly enjoy […]

Yahoo! CEO Marissa Mayer Gathers The Troops

Location, location, location. It’s more than a Realtors’ call to arms today. Some of the nation’s most influential business leaders are promoting the value of face time and physical proximity. “Opportunities flow through congregations of people. Those with good ideas and information tend to hang out with one another,” Reid Hoffman of LinkedIn wrote recently. […]

Leadership Conversations Challenges Us To Move Up If We’re Ready

What does it take to be a leader in an advertising industry or marketing firm? As I’ve noted before, many great copywriters and art directors don’t make great creative directors. It’s a different set of skills. And sometimes, for the agency or the person, this discovery is made too late — either after a promotion […]

Predictive Analytics Shows How Marketers Are Using – And Loving – Big Data

I recently wrote about Big Data and how creative people might get left behind in the great rush to mine the data for insights into consumer behavior. In Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, author Eric Siegel takes a look at a broad spectrum of companies and organizations […]

StoryBranding Gives You A Process, Not A Magic Formula

I’ve written recently about my skepticism of the worshippers of “brand storytelling” as the new Holy Grail of advertising. So, I wasn’t sure what to expect from Jim Signorelli’s book StoryBranding: Creating Standout Brands Through the Power of Story.

Can Journalism As A Civic Good And Native Advertising Live Side-by-Side?

Do you recognize a so-called native ad when you see one? It’s not as easy it sounds. Back in the day we used to plaster an ADVERTORIAL sign on top of any editorial that was supplied by a marketer. But marketers today want their ads, excuse me, their content, to blend in and fit seamlessly […]

You Are Not The Price People Will Pay For You

We work in advertising, but are we able to fully realize the seismic shifts taking place in media? I don’t think so. It’s too hard to measure the rate of change, or keep up with how far the mighty have fallen. Thankfully, we can turn to media critic Ken Doctor. He reports that The New […]

Evolving your Business with a Financial Loan the easy way

If you are like most entrepreneurs you may have started your business with nothing but your self, a computer, and a business model. You have met success and are looking to grow and expand your reach. However, with business growth comes the need for necessities such as an office space, employees or perhaps a company […]