Hello Advertorial, Nice To See You Again

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The Atlantic is is one the best titles on the rack. I respect The Atlantic. And I’m happy to see that they’re having success with advertorial. Too bad they insist on calling it “native advertising.” My friend and agency head, Bob Hoffman, doesn’t like the new phrase any more than I do. “Native advertising is […]

New TV for Nike Golf Featuring Rory McIlroy and Tiger Woods

Professional golfer, Rory McIlroy recently joined Nike with a blockbuster $200 Million contract (bolting from Titliest and Oakley). The first TV spot is out featuring a head-to-head duel with Tiger Woods.

Guest Post: Promotional Marketing – Digital/Mobile

This article is written by Henry Walker of NDL Group, a leading promotional marketing and competition management business. Capturing the attention of consumers using promotional campaigns is nothing new; it has been a robust tactic from some of the world’s greatest brands for decades. Consumers are only too happy to enjoy loyalty schemes or test their […]

Quality Content Is An Investment. Do Us All A Favor, And Invest Wisely.

Velocity Partners in Surrey, England is a B2B Content Marketing specialist. As such, the agency is rightly concerned about what the number of companies eagerly hopping on content bandwagon means. The agency concludes it means we’ll soon be swimming in a deluge of crap. To make sure you do not contribute to the content problem, […]

For Best Results, Align The Brand Truth With The Audience’s Inner Truths

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I like it when advertising pros get intentional with their language and say it like it is. Witness the words of Douglas Van Praet, Group Planning Director for the Volkswagen account at Deutsch L.A. and author of Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing: Whenever I hear the word “consumer,” a term unavoidable […]

You’re Not A Suburban Mom, You’re A Waif In A Designer Dress

Target and Wieden+Kennedy went their separate ways last year. Now, some of the retailer’s post-Wieden work is beginning to appear on screens. The new food-forward ads made to support Target’s PFresh program are from mono in Minneapolis. Target has 1,100 stores under the PFresh model and 250 SuperTargets that offer a full range of groceries, […]

Amazon’s Cloud Is Raining Tunes

Amazon Cloud Player

How smart is Amazon.com? If their latest move to improve its music store is any indication, they’re smarter than all their competition. According to Time, Amazon’s new “Auto-Rip” gives customers a free online version of any album they buy — or have bought on Amazon in the last 15 years. I just logged in to […]

John Jay Is Making Things In His New Garage

Wieden+Kennedy » W+K Announces New Joint Venture Led by John C Jay, W+K Garage

Portland is a city of makers. From things made from steel like barges and streetcars, to things made by hand like beer and food, Portlanders take pride in their creations. So, maybe it should come as no surprise that one of Wieden+Kennedy’s brightest minds and hardest workers is opening up a “Garage” where things will […]

Automated Creativity Is Coming But Its Success Won’t Be Automatic

A while back, I wrote about the automated Fantasy Football recap articles I’d been getting this year. It got me thinking. With so much space to be filled (see David’s post from earlier this morning), is it worth it for brands to get humans to do this work? If the data can be analyzed and […]

Content for the Social Stream Is Mostly Junk. But, Let’s Dress It Up And Call It Something Else.

#skiingpow #jaypeakresort

With a handful of specialists on speed dial, where do brand managers turn today to fill the gaping content holes in its various social streams? According to Adweek, when it comes to “native advertising,” (a term I loathe), chances are the publisher or someone at the client is producing the content for the ad, not […]