Oreo Cookie Scores Social Media Win On Super Bowl Sunday, GoDaddy Heads To The Bank On Monday

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On the heels of Oreo’s big Super Bowl win during Sunday’s Super Bowl #blackout, are we ready to say real time marketing is a new trend? It’s a topic NPR’s “Talk of the Nation” picked up and ran with today. Oreo’s ad team took just five minutes to conceive and produce the ad, according to […]

Five Super Bowl Commercials Worth Revisiting

I am not an ad critic, but I play one on the Internets; ergo, you are no doubt chomping at the bit for my report on last night’s Adverganza. Sorry to keep you waiting… WORST IDEA WITH THE BEST EXECUTION: VW BEST SOCIAL MEDIA EXTENSION: OREO See how cookies v. cream plays out on Instagram. […]

Super Bowl Spots: Jeep Versus Dodge RAM And My Dual Reaction

Here’s the one and only question I’ve been pondering about last night’s Super Bowl TV spots: Why was I instantly smitten with the Dodge RAM “So God Made A Farmer” spot but thought the Jeep “Whole Again” soldier tribute spot was crass and exploitative? I’m speaking of my immediate, visceral reaction to both commercials, which […]

Cyborg Hottie Kicks Nerd In Gonads, Nerd Does A Dance

I am far from impressed with this year’s crop of Super Bowl commercials. As entertainment most fall flat. As ads they fail completely. “Stay calm, there’s a Century 21 agent in the house.” “Come on get happy.” “Gladys is going to start you on a chocolate I.V.” Regardless, there is one Super Bowl spot I […]

India Issues Its Men A Challenge Via The Newspaper

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Here’s a pretty direct newspaper ad that ran in the Times of India: The Huffington Post has more about the backstory on the ad: In the wake of a highly-publicized gang rape in which the 23-year-old female victim died from the injuries she sustained, the Indian newspaper printed an ad on January 22nd asking men […]

Brand Storytelling Is Just A Fancier Way Of Lying, Right?

Not long ago, I got an assignment for a technology company. They were an also-ran company in a crowded category, and they didn’t have a strong brand identity or any real unique benefits to tout. In a situation like that, there are basically two choices: concoct a story that may or many not be rooted […]

A Superbowl Sunday Story of Dentures and Hard Shell Tacos

Super Bowl ads are no longer ads, per se. Ads drive purchase intent. Super Bowl “ads” cost millions to make and $4 million to run once, but they’re not ads, they’re little movies meant to entertain inebriated and distracted audiences at parties. Here’s one from Deutsch/LA and Taco Bell that doesn’t exactly possess appetite appeal: […]

The Edge of Farming Looks At What Many Of Us Rarely See

Moving out here to Washington state last year, I’ve noticed that many local farmers have a higher profile than in other states, thanks to farm-to-table restaurants and farmers markets. But in general, I (and I suspect most city dwellers) have very little understanding of modern farming. Farming advocates are trying to change that, launching a […]

How Facebook can Make or Break you in the Pursuit of Employment

Facebook Drunks

Finding jobs has become very challenging recently with all the social media and lack of privacy online. Specially if you are moving to a new town that you don’t know that many people in that town, lets say Hawaii, and if you decided that you want to search for jobs in Hawaii, you way want […]

The Miami Ad School Goes Pro With NYC Workshops And Seminars

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I’ve written about it a couple of times before: It’s incredibly difficult to be a busy working professional in advertising and marketing while learning new skills or keeping up with technology and trends. So if going back to school full-time isn’t feasible, what options are there besides the costly Hyper Island Master Class? Enter Miami […]