Clean Is The New Black

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Here is some exceptionally good news. According to Digiday, The Banner Industrial Complex Under Threat. “From a publisher’s standpoint, there really is no choice but to go this way,” said David Payne, Gannett’s chief digital officer, of the move away from the banner. “I think we’ve all proven over the last 12 years that the […]

Eyeballs Yes, But Publishers Need The Rest of You Too

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In the old days, editors assigned stories to reporters, then made suggestions for improvement as the copy came in. Today, it’s a bit more complicated. Today, an editor needs to have the capacity to run the presses. Paul Smalera, tech editor at Reuters, warns on Medium that editors need to know some code and possess […]

An Agency In Five Days: JWT Pops Up At SXSWi Next Month

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Big agency services for startups, at retail, for five days only. WALTER looks to be another great idea from JWT. Next month in Austin, technology startups in town for SXSW Interactive will have the chance to meet with JWT’s “collective of industrious outsiders who embrace uncertainty and invent within chaos.” I take it they’ll leave […]

An Agency Website That Works From Copacino+Fujikado

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I have been staring at hundreds of advertising and digital agency websites on my Pinterest directory trying to decode each agency’s objectives and strategies. Frankly, the lack of ad agency website differentiation, especially if you view these websites from a new business perspective, is confounding. Every once an awhile I come across an agency that […]

Do You Care Enough To Overcome Consumer Indifference?

“Fail harder” is a Wieden+Kennedy maxim. But if failure isn’t your thing, you can take the following advise from Martin Weigel’s, “How to (not) Fail” deck. Weigel is Head of Planning at Wieden+Kennedy Amsterdam, and his deck neatly illustrates “the gulf that exists between marketing’s bouts of hubris and the consumer’s reality.” I particularly enjoy […]

Yahoo! CEO Marissa Mayer Gathers The Troops

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Location, location, location. It’s more than a Realtors’ call to arms today. Some of the nation’s most influential business leaders are promoting the value of face time and physical proximity. “Opportunities flow through congregations of people. Those with good ideas and information tend to hang out with one another,” Reid Hoffman of LinkedIn wrote recently. […]

Leadership Conversations Challenges Us To Move Up If We’re Ready

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What does it take to be a leader in an advertising industry or marketing firm? As I’ve noted before, many great copywriters and art directors don’t make great creative directors. It’s a different set of skills. And sometimes, for the agency or the person, this discovery is made too late — either after a promotion […]

Predictive Analytics Shows How Marketers Are Using – And Loving – Big Data

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I recently wrote about Big Data and how creative people might get left behind in the great rush to mine the data for insights into consumer behavior. In Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, author Eric Siegel takes a look at a broad spectrum of companies and organizations […]

StoryBranding Gives You A Process, Not A Magic Formula

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I’ve written recently about my skepticism of the worshippers of “brand storytelling” as the new Holy Grail of advertising. So, I wasn’t sure what to expect from Jim Signorelli’s book StoryBranding: Creating Standout Brands Through the Power of Story.

Can Journalism As A Civic Good And Native Advertising Live Side-by-Side?

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Do you recognize a so-called native ad when you see one? It’s not as easy it sounds. Back in the day we used to plaster an ADVERTORIAL sign on top of any editorial that was supplied by a marketer. But marketers today want their ads, excuse me, their content, to blend in and fit seamlessly […]