Proven Customer Retention Strategies to Better Your Business


Between all the different responsibilities, running a business can be difficult. Between marketing, products, customer service, and a ton of other responsibilities, there really is no room for error. One of those things that you have to constantly be concerned about as a business owner is customer retention, as it’s one of the most important […]

World’s Biggest Bookstore Dips Toe Into Serial Entertainment

Amazon.com_ Betas [HD]_ Season 1, Episode 1 _Pilot [HD]__ Amazon Instant Video

Is Jeff Bezos the new Aaron Spelling? No, but Amazon Studios, the original content arm of Bezos’ company, is offering up a lot of episodic content today — 14 new pilots to be exact. Six of the 14 pilots from are aimed at kids. The other eight are Adult Comedies. Alpha House is a political […]

Two Contrarian Views on Dove’s “Real Beauty Sketches”


Every now and then, an idea captivates the advertising world and beyond. This week, that honor goes to Dove’s “Real Beauty Sketches.” It’s a very simple idea rooted in a universal truth: We don’t see ourselves the way the world sees us. And to dramatize that through the lens of a criminal sketch artist — […]

Marketers Are Brand Architects And Building Brands Takes More Than Math


Fact: When it comes to marketing spending, analog still outstrips digital by a factor of three to one. Jake Sorofman, an analyst with Gartner, supplied the cold hard fact above in a Harvard Business Review article. It’s the kind of fact that my friend Bob Hoffman likes, and likes to use to convince CMOs and […]

Valuable Lessons Learned At Wexley School For Girls


SEATTLE—There are rubber chickens hanging in the agency’s storefront-like window facing 5th Avenue in downtown Seattle. There’s a giant statue of Merlin greeting you at the door. There’s a jar full of white powder marked “cocaine” in the bathroom. The CEO’s office is decorated like a butcher shop, and the CCO’s office resembles a set […]

Cotton Cozies Up To Soap Star Turned Country Singer Hayden Panettiere


Hayden Panettiere is the latest face, form and voice to promote cotton’s role as a versatile textile fiber. No, I didn’t write the above lede, but I want you to see it, since it takes imagination to come up with this kind of PR copy. Okay, on to the spot. Does it make you want […]

Subtlety? FAQ That Ship.

Subtlety? FAQ That Ship. - AdPulp

So in the past two weeks, we’ve seen a couple of spots go for a disguised profanity joke. And they’re getting attention. First, the Kmart “Ship My Pants” spot: And now, the Philips Norelco “I’d FAQ Me” spots: As I learned when I wrote this Talent Zoo column about cursing, clearly there’s something about cursing, […]

Pardon the Dust

Pardon the dust. We’re moving some things around.