Proven Customer Retention Strategies to Better Your Business

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Between all the different responsibilities, running a business can be difficult. Between marketing, products, customer service, and a ton of other responsibilities, there really is no room for error. One of those things that you have to constantly be concerned about as a business owner is customer retention, as it’s one of the most important […]

World’s Biggest Bookstore Dips Toe Into Serial Entertainment

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Is Jeff Bezos the new Aaron Spelling? No, but Amazon Studios, the original content arm of Bezos’ company, is offering up a lot of episodic content today — 14 new pilots to be exact. Six of the 14 pilots from are aimed at kids. The other eight are Adult Comedies. Alpha House is a political […]

Two Contrarian Views on Dove’s “Real Beauty Sketches”

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Every now and then, an idea captivates the advertising world and beyond. This week, that honor goes to Dove’s “Real Beauty Sketches.” It’s a very simple idea rooted in a universal truth: We don’t see ourselves the way the world sees us. And to dramatize that through the lens of a criminal sketch artist — […]

Marketers Are Brand Architects And Building Brands Takes More Than Math

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Fact: When it comes to marketing spending, analog still outstrips digital by a factor of three to one. Jake Sorofman, an analyst with Gartner, supplied the cold hard fact above in a Harvard Business Review article. It’s the kind of fact that my friend Bob Hoffman likes, and likes to use to convince CMOs and […]

Valuable Lessons Learned At Wexley School For Girls

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SEATTLE—There are rubber chickens hanging in the agency’s storefront-like window facing 5th Avenue in downtown Seattle. There’s a giant statue of Merlin greeting you at the door. There’s a jar full of white powder marked “cocaine” in the bathroom. The CEO’s office is decorated like a butcher shop, and the CCO’s office resembles a set […]

Cotton Cozies Up To Soap Star Turned Country Singer Hayden Panettiere

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Hayden Panettiere is the latest face, form and voice to promote cotton’s role as a versatile textile fiber. No, I didn’t write the above lede, but I want you to see it, since it takes imagination to come up with this kind of PR copy. Okay, on to the spot. Does it make you want […]

Subtlety? FAQ That Ship.

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So in the past two weeks, we’ve seen a couple of spots go for a disguised profanity joke. And they’re getting attention. First, the Kmart “Ship My Pants” spot: And now, the Philips Norelco “I’d FAQ Me” spots: As I learned when I wrote this Talent Zoo column about cursing, clearly there’s something about cursing, […]

Pardon the Dust

Pardon the dust. We’re moving some things around.