In Advertising, You Don’t Need Money To Be Part Of The 1%

Perhaps you saw this video making the rounds that looked at wealth distribution: Clearly, the 1% have it pretty good. But in advertising and marketing, there’s also a Top 1% that’s equally out of touch: The 1% talks endlessly about the implications of a Burger King Twitter hack, but wouldn’t dream of ever eating there. […]

The “De-Skilling” Of The Ad Industry Isn’t Just Happening In America

I tend to view the advertising industry through an American lens. But over at The Guardian’s Advertising hub blog, Shuan Varga, Chairman and Creative Director of Ingenuity, talks about some problems the UK ad industry is facing in light of budget cutbacks. His arguments sound awfully familiar, except he calls the dismissal of experienced ad […]

Hey Ad Man, What Business Are You In? #Rhetorical

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I don’t know if ad grunts are any more likely to complain about work than any other profession, but I do know we find plenty to complain about: unreasonable timelines and budgets, long hours, okay pay, testy clients and account directors, unnecessary attitudes from the creative department, mindless focus on the minutia, and so on. […]

What’s The Future Of Business? Comes With An Incomplete Answer

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When I review books here on AdPulp, I don’t talk about whether I like a book or don’t like it, or whether it’s well-written or not. I simply try to answer the question, “What would AdPulp readers learn by reading this book?” With that mind, I confess: I simply don’t know what to make of […]

Creature Feature: An Inside Look at the Award-Winning Seattle Shop

SEATTLE—I am in Seattle to discover where the brand transformers work. And how they work different to achieve better results. Jim Haven, Co-founder and Chief Creative Officer of Creature, is my willing and hospitable guide. Haven and Co-founder Matt Peterson started Creature in 2002 and have since seen the agency grow to 50 people in […]

“Be Indispensable,” Make Money — Simple As That Says The Oracle of Omaha

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Paid content is one of my favorite topics, as our regular reader know. It’s a favorite topic because it’s my life. I get paid to create content (by brands, not newspapers), and I want to help my friends and colleagues get paid for their work too. That’s one reason I like media companies entering in […]

Hire A Copywriter Next Time

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Iconic brands with money to burn ought not to miss the ball completely. But sometimes they do. What’re you gonna do? Take McDonald’s recent effort to introduce the public to Fish McBites, a new menu offering. Fish McBites are made of Marine Stewardship Council-certified sustainable Alaska pollock. That’s news that needs some ‘splainin’. Wouldn’t you […]

Buttered Up Dishes On Pinterest Help Feed The Hungry

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Hunger in America. These are words that ought to be incomprehensible to us, but sadly they’re not. For 1 in 6 people in the United States, hunger is a reality. In a nation that grows as much food as we do, this rate of hunger is a crime. Yet, we have no Hunger Police to […]

George Lois Talks CLIOs, Ads, And Industry A–holes

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At this year’s CLIO Awards, legendary adman George Lois will be the recipient of the Lifetime Achievement Awards. AdPulp had the opportunity to ask him some questions about his work and the state of the industry today. The man certainly tells it like he sees it. After all the accolades and awards you’ve gotten, is […]

Wealth Accumulates In Pockets

Here is an ad for Harvard University, not that Harvard needs ads. One reason, among many, that Harvard does not needs ads is numbers. The institution has all the numbers on its side. For example, The Atlantic looked at data that shows that 3,000 graduates of Harvard University are worth more than $30 million, and […]