Are Digital Services The New Ideal?


We all know what a mess digital advertising is. There are privacy concerns, ad blockers and quacks in every direction offering their innovative new solutions that are far from it. The good news is brands can play effectively in the people’s sandbox — provided they learn to play a different game, a game with new […]

Hey Buddy, Your Personality Is Showing


As the news business implodes and content marketing explodes, journalists are migrating to advertising. But which journalists? The hard-nosed gumshoes who seek truth at all costs, or the milquetoast pseudo reporters who do and write what they’re told? Brett Arends, writing for Market Watch, reflects on what kind of personalities work(ed) best in news. Do […]

The Little Black Cookie Now Filled With Wonder


Oreo ran a 90-second animated spot during the airing of Mad Men on Sunday night. The new anti-vampire/pro-cookie spot was created by the Martin Agency. It features music from the band Owl City. According to The New York Times, Jorge Calleja, the group creative director at the Martin Agency who serves as the global creative […]

Digital Agency Model Struck By Lightning


PORTLAND—Agencies with digital capabilities are a dime a dozen today. On the other hand, an agency with digital DNA that also creates compelling retail experiences, new products/companies and traditional advertising, is rare indeed. Ergo, I feel like I may be in the presence of an albino gorilla here at Struck’s Old Town offices. John Gross, […]

“Dumb Ways To Die” Lives On As Best Of Show At The One Show


Lord knows I’ve had things to say about awards shows and their questionable judging, but this time I truly believe The One Show got it right. Congratulations to McCann in Melbourne for their effort on behalf of safety on Metro Trains called Dumb Ways To Die. It was awarded Best Of Show at The One […]

Bob Hoffman Is Back For More!

Type A

Last week over beers in downtown Portland, I asked Sharon Krinsky if Bob Hoffman has a type A personality. She said yes. I’ll have to take her word for it, given that the two worked together for 20 years at Hoffman/Lewis in San Francisco. There is also the evidence to consider. Starting and running a […]

Campbell Ewald Lets Falcon Meme Fly


“The falcon cannot hear the falconer.” Regardless, Campbell Ewald of Warren, Michigan can see two adult peregrine falcons on its roof, and thanks to a live webcam installed by a raptor curious staffer, so can you. The falcons are about to give birth to baby falcons. In an effort to capture this birthing event in […]

Wal-Mart In A Battle To Redefine Its Brand


Wal-Mart want to clear some things up. Hence, the launch of a new PR-driven site, and new TV spots that began airing on Saturday during the Kentucky Derby. According to The Wall Street Journal, the campaign is the company’s first purely image-based ad push in several years. WSJ also reports that Wal-Mart’s “energized differentiation,” […]