Advertising Could Use Some Farm-to-Table Thinking

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In the first episode of “Portlandia,” Fred and Carrie order meals in a restaurant, then decide to visit a farm to find out how the animals they’re eating were raised. Absurd? Maybe. But I’ve noticed that when I visit local farmers’ markets, I appreciate the growers and farmers, and their food, more. I think that […]

@MLB Is Seriously Committed To Content for the Social Stream

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If you’re a Major League Baseball fan, step up to the plate — the league, and every team in it, is serving up all-you-can-download buffets of content for the social stream. Instagram. Twitter. Facebook. Pinterest. Pick your poison. Of course, sports fans are not typical customers. They’re avid, loyal and deeply immersed in every little […]

Push Gets Pushy, Talks Smack About Pull

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Direct marketers get little respect from brand marketers, which is a shame. Everyone has something to give! Now, I see that social media marketers get little respect from direct marketers, which is also a shame. Where’s the love? Direct marketing pro, Debra Ellis, writing in Target Marketing opens her can of whoop ass with a […]

Think With Your Mouth

The Big Mac is an American icon. It was introduced in 1968, back when bell bottoms were in and Sly and the Family Stone was on the radio. Of course, that America is forever behind us now. Thankfully, the same can not be said for the Big Mac and its two all beef patties. This […]

A Bilingual Tide Spot? Sí.

So I’m zoned out here watching “Seinfeld” reruns when this spot comes up: Gotta admit, it’s a pretty good way to grab viewers’ attention. Even that of a gringo like myself. Share

Advertising Agencies, Social Media And Home Page Clutter

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Social media, more specifically content marketing, is now employed by virtually every agency in their own business development marketing programs. Agency blogs, Twitter feeds, LinkedIn profiles, Flickr portfolios and now Pinterest sites are part of the agency inbound marketing arsenal. These social media platforms help agencies get discovered through inbound marketing via published thought-leadership, content […]

Scam Ads Are Nothing New. Perhaps The Old Ways Of Judging Aren’t Working.

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Every advertising awards show season brings with it a crop of scam ads that get entered into shows and win. This year (and it’s still early in the year,) a campaign created by JWT India for Ford got nailed for being fake. The creatives supposedly responsible for the ads were terminated. Ad Age has been […]

Protect Yourself from Industry Hype – Search Is What People Use When They Intend To Buy

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This is the hype machine and the the hype machine is deafening. Chugga, Chugga, Chugga the hype machine goes. That’s the sound of spinning yarns into memes and trends. Social media is the new this. Content is the new that. And so on. Which is why I find this cold glass of water (or is […]

#BreaktheMonotony Social Media Campaign from SPAM Rolls Out in Real-Time

Content is the substance of real-time social media marketing. Now, how do we make it good and make it current at the same time? Isn’t that like walking and chewing gum? #DeliciousPairings Happy SPAM meat clouds and soft bread pillows. I wrote a haiku about it! bit.ly/W6pBpS #BreakTheMonotony — The SPAM® Brand (@SPAMbrand) March 26, […]

Tweeted Ad From Nike Golf Sails Out of Bounds

Nike Golf Tweeted a simple aphorism and a storm erupted. People are so sensitive! “Winning takes care of everything.” @tigerwoods, World #1. twitter.com/nikegolf/statu… — Nike Golf (@nikegolf) March 25, 2013 The talking heads on CNN are discussing the wisdom, or lack thereof, of Nike’s ways. So are the instapundits on blogs, Twitter and Facebook. Some […]