Click Cups, Become Friends On Facebook

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In an industry starving for innovation, some wild ideas will be thrown at the wall. Some of them will even stick, before sliding down and out of view. Quick, look at this idea — a smart beer cup connected to your Facebook account — for it too may slide from view. Chris Matyszczyk writing for […]

Hooters Working To Insert The Restaurant Into Its “Breastaurant” Brand

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In the ad business we hear about brands wishing to reinvent themselves daily. In fact, many of us have heard these exact words (more than once), “We want to be just like Apple.” Thankfully, there are few signs of brand-specific cluelessness this overt. Like agencies seeking a new skin, I am not convinced a full […]

Dear Content Marketing Pros, Help Build Out This List.ly

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My friend on Twitter, Nick Kellett of Kelowna, British Columbia created List.ly to help people make better lists, through collaboration and sharing. Here’s my first first on List.ly.

Are You Down With This Concept Yet? Media Is A Marketing Service.

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Every company is a media company. No, that meme is incomplete and out of date. This is longer but more accurate: Every company needs media, a.k.a. brand storytelling to create and sustain long-term interest among key constituents. Whichever angle you prefer, the need for media, a.k.a. content marketing, is a given. The question is “How […]

Upscale Homeless Are Fuel For Urban’s Fire

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You have to know your customer inside and out. That’s a given. It’s also important to refrain from projecting your own values, or the brand’s values, onto one’s idealized customers. People are complex, so reducing their behaviors and thus their identities into neat little packages, or target demos as the case may be, is a […]

Authentic Brands Attract, And Deserve, Authentic Scrutiny

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Last week, I posted some contrarian views on Dove’s “Real Beauty Sketches” idea. Writing in Forbes CMO Network, Will Burns leaps to the defense of Dove and smacks down the criticism of the video, calling the criticism “ugly” and “absurd.” Burns is off the mark here with his characterizations. There’s nothing ugly or absurd about […]

Twitter’s Real-Time Data Is Money

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Twitter is finding its rhythm, a.k.a. business model. Teressa Iezzi reports that the Tweet factory just inked a multiyear agreement worth hundreds of millions of dollars with Publicis-owned media giant Starcom MediaVest Group. What does Starcom want with Twitter? Sweet data, baby! So my TV remote is broken- which pretty much cancels my evening plans […]

Boston Suspects Caught, Media Still Searching For Clues

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Last week’s events in Boston were horrific, and while the criminals are now dead and caught, our nerves are frayed. People are upset and frightened. People want answers and justice. Naturally, the media — traditional and social — is at the center of this storm. When I did watch CNN last week, it was a […]

It’s Earth Day. Do Consumers Really Care about “Green” Products?

Cleaning Products - Naturally Derived | Green Works

Since I moved to Seattle, I’ve become much more aware of environmental issues and groups that draw attention to them. But where I came from, it’s another story. We’ve seen many attempts in recent years by marketers to capitalize on a growing awareness by consumers of environmental issues. Today’s New York Times reports on the […]