When You Give The Gift of Lottery Tickets, You’ve Already Won

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Lottery ads typically employ humor, when they’re well made that is. David&Goliath chose to go another way with this new holiday themed ad for the California Lottery. There’s no lady jumping out of a cake with an oversized check here. Instead, the work strives to remind people that small gestures, like giving scratch tickets can […]

This Thanksgiving, It’s Turkey, Football and Family Versus The Red Light Special

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J.C. Penney, Kohl’s, Sears, Macy’s and Target all open their doors at 8:00 pm this Thursday in what promises to be a new prime time shopping event. For Best Buy, 8:00 p.m. is not good enough, so their sliding doors open at 6:00 p.m. Many K-mart, Walmart and Old Navy locations will be open all […]

Artificial Scarcity Leads One McRib Fan To Help Others

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People are passionate about McDonald’s McRib sandwich. The fact that the sandwich is not available at all McDonald’s locations nationwide simply feeds this hunger for the chain’s pork sandwich, which comes with pickles, onions and barbecue sauce and is shaped in an unusual patty, made to look as though there are bones inside. According to […]

Find Your Inner Producer — Make Great Things Happen

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Ideas are a dime a dozen. Talented people have great ideas all the time. It’s the ability to act on the ideas and turn them into tangible works of art and/or commerce that separates the pros from the All Pros. This is one reason the meme “Every company is a media company” makes sense. Media […]

Data Smart Appeals To The Marketing Number Crunchers

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The use of data and analytics is far from perfect, but there are ways to use more information to effectively plan and track your marketing efforts. If you’re a data wonk in pursuit of answers to the above riddle, Data Smart: Using Data Science to Transform Information into Insight by John Foreman might be the […]

We Criticize The World’s Largest Retailer and Drive You To Retail, All In One Post

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The Walmart on Atlantic Boulevard in Canton, Ohio is collecting food for employees who can’t afford Thanksgiving dinner. “This store has been doing this for several years and (the food) is for associates that have faced an extreme hardship recently,” Walmart spokesman Kory Lundberg told Business Insider. Meanwhile, Walmart turned a profit of $15.7 billion […]

With Advertising Effectiveness, The Results Are Always Mixed

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An article in Ad Age this week suggests all is not well at McDonald’s. And the ads are getting the blame for a sales slump. Certainly, lackluster ads deserve scrutiny, but ad agencies are promising even more in the way of analytics to determine how effective campaigns can be. So if an agency promises results, […]

For Modern Brands, Social Media Marketing Is A Shared Responsibility

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Hats off to David Zaleski at iMedia Connection for capturing a serious topic in a humorous way. Zaleski says at the end of his video lashing that there’s no need for social media managers. I wouldn’t go that far, but statistics do point to a downward trend. According to newly released stats from career site […]

Bud Light To Anchor 4000-Room Party Boat in NYC for Super Bowl XLVIII VIPs

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When I worked on the Coors business at Integer back in the day, the brewery provided a lot of perks, primarily in the form of baseball, basketball, hockey and concert tickets. Broncos tickets were above my pay scale at the time. Not surprisingly, the King of Beers plays the perks game at an even higher […]

Social Gets Some Big Time Face Time @Dreamforce 2013

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Heads up SFO. A small city of people are flying in for Dreamforce, the annual user conference put on by Salesforce.com in San Francisco this week. According to reports, some of the Dreamforce badge wearers will be seeking information on how to incorporate social media marketing and social selling into their practice. Others may be […]