No Need To Hide, Just Make Advertising And/Or Content Worth Showcasing

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On this week’s edition of The BeanCast — the best podcast about Marketing on the air — I claim that “Native Advertising” is the dumbest term that I’ve ever heard. And it is, but even worse than the term itself is the fuzzy thinking behind it. It’s no wonder that no one even knows what […]

Ad Curmudgeons Speak Up On The BeanCast This Week

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Bob Knorpp, host of TheBeanCast, invited me back on his show this week. Bob Hoffman, George Parker and Augie Ray joined me as a guest. How I got lumped in with this cast of curmudgeons I don’t know, but I’ll take what airtime I can get. Listen here: BeanCast 251 or directly in iTunes. This […]

Klout Score of 55 Or Higher? You’re An Admiral!

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Social influence is one of those touchy topics that can set me, or any number of other argumentative people, off. Why? Because high school and the need to be popular, like Trix, is for kids. Or is that a faulty assumption? Do we ever really outrun the need to be popular? Think about it. Who […]

“Momma’s Gotta Shop” Is Not An Idea, It’s A Customer Insight

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Overstock.com is a price play, and we all know how enticing low prices can be. It’s nectar to the price-conscious shopper. Even so, I find the following commercial off-putting. Take a look: Momma’s gotta shop. Really? Well sure, if the family is to be housed, clothed, fed, transported to and fro and so on, then […]

Targeting Is Futile When Our Audience Is Everyone, Everywhere

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“Opinions are like assholes. Everybody’s got one.” This little truism is especially true today. We’re all critics, even when we’re consumers at the same time. So can brands narrowly target an audience anymore, or will they hear about their marketing from everyone, regardless of whether they’re the target? Case in point: The recent Mountain Dew […]

The Only Thing “TRUE” Here Is A Bad Ad From A PR Firm

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It’s no secret that PR firms are looking to branch out into other realms like advertising and content creation. Nothing wrong with that at all, if they bring in the right talent who can help them compete in those areas. But this ad from PR firm FleishmanHillard is a deceptive one. It’s on the back […]

Are Digital Services The New Ideal?

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We all know what a mess digital advertising is. There are privacy concerns, ad blockers and quacks in every direction offering their innovative new solutions that are far from it. The good news is brands can play effectively in the people’s sandbox — provided they learn to play a different game, a game with new […]

Hey Buddy, Your Personality Is Showing

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As the news business implodes and content marketing explodes, journalists are migrating to advertising. But which journalists? The hard-nosed gumshoes who seek truth at all costs, or the milquetoast pseudo reporters who do and write what they’re told? Brett Arends, writing for Market Watch, reflects on what kind of personalities work(ed) best in news. Do […]

The Little Black Cookie Now Filled With Wonder

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Oreo ran a 90-second animated spot during the airing of Mad Men on Sunday night. The new anti-vampire/pro-cookie spot was created by the Martin Agency. It features music from the band Owl City. According to The New York Times, Jorge Calleja, the group creative director at the Martin Agency who serves as the global creative […]