The Oregonian Is A Valuable Brand Asset, But Its New York Owners Have Other Ideas


The newspaper business fascinates me. Like advertising, it’s a place for rogues. And like advertising the industry is rapidly morphing into something hardly recognizable to its senior practitioners. Change is natural, of course, but change is not always good. According to Columbia Journalism Review, “The Oregonian is about to get Newhouse’d.” The Times Picayune company […]

Loveworks Promotes An Agency, Not A Marketing Methodology


Over the years, AdPulp has written many stories referencing Kevin Robert’s book Lovemarks, an overly designed Saatchi & Saatchi promo piece wrapped in a trademarked branding process. It’s amusing to note now that in 2006, a former CEO of a department store was so enamored of the book he hired Saatchi to turn his store […]

Good Exists! Go To Portland, Maine And Experience It


“Portland. Yes. Life’s Good Here.” That’s the new pitch from Portland, Maine. According to Bangor Daily News, the phrase is derived from an essay by the late-author John Preston, who settled in Portland in 1979 and in one seminal writing answered colleagues who had been asking if he planned to ultimately move back to New […]

Healthcare Marketing Is Growing Like A Pubescent Teenager

what_s your healthy?-1

Today, health insurer Aetna is launching a new campaign themed, “What’s Your Healthy?” Created by Arnold Worldwide and Digitas, the campaign seeks to do what so many health insurance providers are trying to accomplish: Engage their customers and get them to be “proactive” about their healthcare. Pushing healthy habits ultimately reduces healthcare costs, so it’s […]

When Will PR Grow Up And Be All It Can Be?


I see a lot of PR pitches, just like I see a lot of advertising. I don’t mind the over-exposure, because it is my job and my passion. However, I do mind especially crass and often repeated attempts to reach me, and the general lowering of standards industry-wide. According to Ragan’s PR Daily, the ratio […]

Email Wins Again


In a world where relationship marketing is the be all and end all, email wins again. A new study conducted by Lyris and recapped by Marketing Profs, lays out the argument for email (click for infographic). I’m surprised to see email rank higher than personal referrals. What does that say about the state of our […]

60 Minute Brand Strategist Goes Deep Into Branding With Style


I’ve long ago stopped paying much attention to people who throw around the word “branding” or keep harping on the meaning of “brand.” Because depending on where you work — an ad agency, a design firm, a digital marketing shop, etc. — branding and brand building means something different to you. Still, it’s illuminating to […]

Designed by Billionaires in California, Assembled by Poor Laborers in China

Designed by Apple

User experience is front-and-center in this new anthem from Apple and TBWA\Chiat\Day. I like that Apple is asking the fundamental questions. “Will it make life better? Does it deserve to exist?” Imagine where the ad business would be today if we applied that filter in our work. But before I get caught up in Apple […]