DICK’S Sporting Goods, in partnership with Greenpoint Pictures and Anomaly, have created a video series featuring 13 online vignettes focused on what motivates a person to run. You can view the entire collection of stories at DSG.com/RUNFOR.
People are pissed about the food supply being tweaked by multi-national corporations in pursuit of profits. How pissed? Two million activists from 436 cities in 52 countries participated in Saturday’s March Against Monsanto. According to AP, Monsanto, which calls itself a “sustainable agriculture company,” maintains that its seeds improve agriculture by helping farmers produce more […]
This week on Mad Men, Peggy accidentally stabs her boyfriend Abe. On the way to the hospital, Abe thinks he might not make it and he wants to clear his conscience, so he tells Peggy she’s no good. Your activities are offensive to my every waking moment. I’m sorry, but you’ll always be the enemy. […]
With most marketing books, their titles and subtitles make them seem way too pretentious and self-important. Which is why I had a feeling that Nathan Yau’s book Data Points: Visualization That Means Something could be refreshingly human. And I was right. Yau, a statistician and the creator of FlowingData.com, has done something I’ve rarely seen: […]
Car advertising account reviews are the stuff of legend — and legendary books. So maybe I shouldn’t be surprised to read Adweek’s look at Cadillac’s current review. It doesn’t really instill any confidence that a coherent decision will be made. I could quote at length all the red flags I see in this interview, but […]
If you could act on a promotional offer midstream while surfing Twitter, would you? According to Online Media Daily, Twitter is testing a new lead generation tool. Advertisers can offer Twitter users deals and discounts in the ad unit or via an in-stream landing page. Those who wish to claim the offer simply click the […]
Media companies certainly have a ton to gain by solving the online advertising riddle that continues to plague Adland, for they will be the direct beneficiary of client dollars invested. According to Adweek, The New York Times’ 10-person Idea Lab is helping to reshape what it means to be a display ad. Just as technology […]
I’ve written before about a company called Automated Insights and their “written” fantasy football recaps and other content. Now, they’re broadening their reach with the launch of Site AI, a new service that summarizes web analytics and site stats using reports written to simulate everyday language. This could mark an interesting turning point in our […]