You’re Equal In The Eyes of the Lord, Airlines Are Another Unholy Story

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Money talks, but in airports and on board airplanes money screams. If you’re a first class passenger, for instance, you get to jump the line. It’s the way of the world. We respect influence, and influence can be purchased for a pretty penny. NPR produced a segment today on travelers stranded in Newark and unable […]

Some Light Holiday Reading: The Evolution Of Advertising

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Check out this 472-slide presentation from HubSpot. It’s quite entertaining and comprehensive. The Evolution of Advertising: How Consumers Won the War for Their Attention from HubSpot All-in-one Marketing Software Have a great Independence Day Weekend.

Nordies Displays What’s “Popular on Pinterest” In-Store

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Seattle-based retailer Nordstrom is extremely popular on Pinterest. The brand has 4.5 million followers there, compared to 270,000 followers on Twitter and 2.1 million likes on Facebook. According to Geekwire, the retailer is using their Pinterest popularity in a new test. At retail! The new experiment showcases the most popular “pinned” items from the retailer […]

Square Tomato Looks For Juicy Client Challenges

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SEATTLE—You have to trek up four flights of inconveniently located stairs to get to the office of Square Tomato, an agency located in the shadow of CenturyLink Field. So when a strange man knocked on the door unannounced and inquired about advertising services, agency principal Frank Clark was a little skeptical. Turns out the man […]

“Waste Not, Want Not” Updated For Today’s Conscious Consumer

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Reduce. Reuse. Recycle. Those three calls to action are well known throughout the culture thanks to the efforts made by environmental activists since 1970. Now, according to a story in Los Angeles Times, there’s an update for conscious consumers to consider: Reuse. Remake. Refrain. The article focuses on the “Reuse” and “Remake” aspects of the […]

What Being A Fearless Leader Really Means

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Anyone who’s ever worked in an office where fear is the motivational tool of choice (in other words, anyone who works in Advertising) will appreciate this interview with Paul Venables from Sunday’s New York Times. Specifically his observation that when it comes to motivating creative people, “What generally doesn’t work, or only works for a […]

Mizuno Wisely Runs Away From Real-Time Marketing

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Like many people, I was impressed watching Texas state Senator Wendy Davis attempt a 13-hour filibuster of an anti-choice law. She couldn’t sit, eat, drink, or even lean on anything for support as she spoke. So it’s no surprise that the Mizuno Women’s Wave Rider sneakers she wore have gained a bit of attention, as […]

Postagram And Hyatt Hotels Team Up For A Consumer-Generated DM Campaign

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The buzzword “consumer generated media” has gone away, as buzzwords will. But the facts remain. When brands help people do cool things, it can be a powerful approach to earning good will. According to Adweek, something as simple as a brand-provided post card (and the postage to send it) can make a difference. Through Aug. […]