Google’s PRISM-Driven Doublespeak Needlessly Misleading

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Some things are still scared, but your privacy on corporate-owned communications networks is not, and never has been. This fact of digital life has been evident for years, but the recent revelation that the National Security Agency is working closely with leading tech companies, makes it crystal clear–anything you write, say, record, transfer etc. is […]

@GaryVee Delegates Amplifies His Social Media Voice Via A “Content Person”

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Gary Vaynerchuk became a video star and disruptive force in the wine industry care of his success with Wine Library TV. But he gave that up and has been busy building his social media marketing agency Vayner Media–taking it from 30 to 250 “young people.” Doing so has meant the continual emptying (and refilling) of […]

Optimize Your Content To Support Marketing and Drive Sales

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Few bloggers keep me, or anyone else, interested for long. When one does it is worth noting. Geoff Livingston writes beautifully about marketing, and content marketing in particular, which is not easy to do. Given the level of noise in the sector at the moment, I appreciate his insights and skilled delivery all the more. […]

Marketing Hyperbole Is The Absolute Worst Thing Ever

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At AdPulp, we’re competing for attention and eyeballs. So I’m quote conscious of the fact that when we write something, the title gets shared on sites like Twitter. If the title isn’t provocative, it won’t get clicked on. That kind of fear has driven marketing gurus and guru-wannabes to dial up the hype of their […]

Writers Shape The Brand Story; Ergo, Writers Are Fundamental

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Thanks to rapid advances in communications technology and the cultural changes it continues to daily usher in, the media and marketing businesses are more complex than ever. It’s the Age of Transparency, the Age of Measurement/ROI, the Age of Engagement and Relationships that Scale One-to-One, and so on. An ad man could lose himself in […]

Add List.ly To Your List of Content Curation Tools

Add List.ly To Your List of Content Curation Tools

Do you like to make lists? Twitter is full of them, and now List.ly takes list making to the next level. Here’s a list I made last night. Feel free to add to it. West Coast Agencies That Do Not Suck View more lists from David Burn List.ly’s co-founder Nick Kellet says, “Listly brings badly […]

Roger Sterling and Don Draper Are Big Time Squares, Man

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Roger Sterling and Don Draper—two suave New Yorker ad men—got their balls handed to them in a Los Angeles nut sack last night on Mad Men season six, episode 10. Interestingly, this episode, “A Tale of Two Cities,” was directed by John Slattery, the actor who portrays silver-haired fox Roger Sterling. On the way to […]

Promotions Rock When They’re Also Participatory Multi-Media Events

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Once upon a time sales promotions were made from cardboard. They were flat, two-dimensional and lacked engagement. In short, promotions were boring. Thankfully, the promotions industry has outgrown its awkward years. Thanks to an influx of technology and the social interaction that it facilitates, sales promotions are now smart, connected, participatory events with multi-media campaign […]

Geri Hirsch’s Fashion Blog A Gateway To Bigger Things

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People become bloggers on a whim. Yet, sometimes one’s whim is more like a bolt of inspiration. Such is the case for fashion blogger turned media entrepreneur, Geri Hirsch. Hirsch created a fashion blog, because i’m addicted, and ran it as a side-project. But she also used the blog’s popularity to propel herself forward. According […]

Offshore Tax Shelters A Problem For Apple, But Not The Only One

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Congress has been getting up in Apple’s face about its offshore tax havens, but is it a problem for the brand? I think it is, because a brand is the sum of a company’s parts. A brand is what a company believes and what a company does; therefore, Apple’s brand is tarnished via its tax […]