Archives for 2013

“Waste Not, Want Not” Updated For Today’s Conscious Consumer

Reduce. Reuse. Recycle. Those three calls to action are well known throughout the culture thanks to the efforts made by environmental activists since 1970. Now, according to a story in Los Angeles Times, there’s an update for conscious consumers to consider: Reuse. Remake. Refrain. The article focuses on the “Reuse” and “Remake” aspects of the […]

What Being A Fearless Leader Really Means

Anyone who’s ever worked in an office where fear is the motivational tool of choice (in other words, anyone who works in Advertising) will appreciate this interview with Paul Venables from Sunday’s New York Times. Specifically his observation that when it comes to motivating creative people, “What generally doesn’t work, or only works for a […]

Mizuno Wisely Runs Away From Real-Time Marketing

Like many people, I was impressed watching Texas state Senator Wendy Davis attempt a 13-hour filibuster of an anti-choice law. She couldn’t sit, eat, drink, or even lean on anything for support as she spoke. So it’s no surprise that the Mizuno Women’s Wave Rider sneakers she wore have gained a bit of attention, as […]

Postagram And Hyatt Hotels Team Up For A Consumer-Generated DM Campaign

The buzzword “consumer generated media” has gone away, as buzzwords will. But the facts remain. When brands help people do cool things, it can be a powerful approach to earning good will. According to Adweek, something as simple as a brand-provided post card (and the postage to send it) can make a difference. Through Aug. […]

Quiet Doesn’t Work In Ad Agencies

Following up on a recent post, I decided to take a closer look at introverts in the ad industry: Advertising is a subjective business that’s prone to groupthink. Do quiet people react to certain types of advertising the same way as extroverts? I wonder how many bad ads, or how many brand problems, could’ve been […]

Take Me To My Happy Place, Take Me Fishing

Fishing is something I associate with my childhood and my grandfather, Eldon Burn, in particular. We used to fish for bluegill, crappie, bass and catfish on Nebraska’s man-made lakes. We also fished for salmon and trout on Lake Michigan and walleyed-pike in Minnesota. So, when I see this throwback illustration style used to motivate me, […]

Timesheets Are A Problem At Mediocre Agencies. But Are They Fraud?

“Fraud” is a very strong accusation, and that’s why this column in the Agency Post, written by Deborah Fisher of Response Mine Interactive got my attention. Fisher provides the all-too-common view of timesheets in the agency world: Driven by the need to bill clients in a timely manner, the accounting department nips at the heels […]

Guest Post: Email Marketing Isn’t Just Holding Steady, It’s Blowing Up

Guest post by Will Stevens Despite the social media hype, email still wins out Email is a technological dinosaur, destined for the dustbin of history, while social networks are set to dominate communications, PR and advertising for years to come. Or at least that’s the impression given by the mainstream press and many marketing blogs. […]