At AdPulp, we're competing for attention and eyeballs. So I'm quote conscious of the fact that when we write something, the title gets shared on sites like Twitter. If the title isn't provocative, it won't get clicked on. That kind of fear has driven marketing gurus and guru-wannabes to dial up the hype of their own posts and proclamations. Anyone who’s studied a bit of early and mid 20th century advertising …
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