Iconic brands with money to burn ought not to miss the ball completely. But sometimes they do. What're you gonna do? Take McDonald's recent effort to introduce the public to Fish McBites, a new menu offering. Fish McBites are made of Marine Stewardship Council-certified sustainable Alaska pollock. That's news that needs some 'splainin'. Wouldn't you agree? Yet the brand chose to say, "The catch that's …
Buttered Up Dishes On Pinterest Help Feed The Hungry
Hunger in America. These are words that ought to be incomprehensible to us, but sadly they're not. For 1 in 6 people in the United States, hunger is a reality. In a nation that grows as much food as we do, this rate of hunger is a crime. Yet, we have no Hunger Police to round up the perps. So, we're left to do what we can through direct service, charitable organizations and corporate concerns. For …
Continue Reading about Buttered Up Dishes On Pinterest Help Feed The Hungry →
George Lois Talks CLIOs, Ads, And Industry A–holes
At this year's CLIO Awards, legendary adman George Lois will be the recipient of the Lifetime Achievement Awards. AdPulp had the opportunity to ask him some questions about his work and the state of the industry today. The man certainly tells it like he sees it. After all the accolades and awards you’ve gotten, is it still exciting to get an award like the CLIO Lifetime Achievement Award? Absolutely. Young …
Continue Reading about George Lois Talks CLIOs, Ads, And Industry A–holes →
Wealth Accumulates In Pockets
Here is an ad for Harvard University, not that Harvard needs ads. One reason, among many, that Harvard does not needs ads is numbers. The institution has all the numbers on its side. For example, The Atlantic looked at data that shows that 3,000 graduates of Harvard University are worth more than $30 million, and that most of them earned rather than inherited their money. It's a stat that sticks out -- …
Clean Is The New Black
Here is some exceptionally good news. According to Digiday, The Banner Industrial Complex Under Threat. “From a publisher’s standpoint, there really is no choice but to go this way,” said David Payne, Gannett’s chief digital officer, of the move away from the banner. “I think we’ve all proven over the last 12 years that the strategy we’ve been following — to create a lot of inventory and then sell it at 95 percent …
Eyeballs Yes, But Publishers Need The Rest of You Too
In the old days, editors assigned stories to reporters, then made suggestions for improvement as the copy came in. Today, it's a bit more complicated. Today, an editor needs to have the capacity to run the presses. Paul Smalera, tech editor at Reuters, warns on Medium that editors need to know some code and possess a working knowledge of design, or risk forfeiting maximum exposure for their stories. …
Continue Reading about Eyeballs Yes, But Publishers Need The Rest of You Too →