The Gecko Lands Book Deal, Readers Eagerly Await His Prose

new_book_The Gecko

Digital is spacious. So spacious, we may even think of digital space as infinite. As a result of this digital vastness we now face a massive content hole, because millions of web pages are nothing without content. Yet, the content hole is actually much bigger than what we see online. And content marketing is much […]

Don’t Go To Ad School, Go To School On Made Fearless

Alex Bogusky of Fearless Revolution and Dave Schiff of Made Movement are friends and colleagues. They’re also two of the most successful people in Crispin Porter & Bogusky history. Be that as it may, both chose to leave the agency to work at a smaller scale for companies they care about. Today the duo discussed […]

Church of Scientology Serves Up Poached Apple On Super Bowl Sunday

“In the eternal debate for answers the one thing that’s true is what’s true for you.” Sounds like a line from the Church or Relativity. In fact, it’s the clinching argument in an ad from Church of Scientology. Called “Knowledge,” the ad aired in select markets on Sunday during the big game. It was produced […]

Look Who’s Drinking The Super Bowl Cool Aid

Super Bowl XLVIII

According to the deluge of positive, if not effervescent ink, about Sunday’s Super Bowl TV commercials we are back in the good old days of TV advertising and the highly profitable broadcast advertising agency. It’s a nice vision and one that the advertising industry gets to revisit and bask in once a year. So, bask on. I […]

Oreo Cookie Scores Social Media Win On Super Bowl Sunday, GoDaddy Heads To The Bank On Monday


On the heels of Oreo’s big Super Bowl win during Sunday’s Super Bowl #blackout, are we ready to say real time marketing is a new trend? It’s a topic NPR’s “Talk of the Nation” picked up and ran with today. Oreo’s ad team took just five minutes to conceive and produce the ad, according to […]

Five Super Bowl Commercials Worth Revisiting

I am not an ad critic, but I play one on the Internets; ergo, you are no doubt chomping at the bit for my report on last night’s Adverganza. Sorry to keep you waiting… WORST IDEA WITH THE BEST EXECUTION: VW BEST SOCIAL MEDIA EXTENSION: OREO See how cookies v. cream plays out on Instagram. […]

Super Bowl Spots: Jeep Versus Dodge RAM And My Dual Reaction

Here’s the one and only question I’ve been pondering about last night’s Super Bowl TV spots: Why was I instantly smitten with the Dodge RAM “So God Made A Farmer” spot but thought the Jeep “Whole Again” soldier tribute spot was crass and exploitative? I’m speaking of my immediate, visceral reaction to both commercials, which […]

Cyborg Hottie Kicks Nerd In Gonads, Nerd Does A Dance

I am far from impressed with this year’s crop of Super Bowl commercials. As entertainment most fall flat. As ads they fail completely. “Stay calm, there’s a Century 21 agent in the house.” “Come on get happy.” “Gladys is going to start you on a chocolate I.V.” Regardless, there is one Super Bowl spot I […]