Three Online Directory Sites Your Business Needs to Be On

Three Online Directory Sites Your Business Needs to Be On

Running a business means you need to understand online marketing. And a big part of your online marketing is just your online presence. When customers search for your business, you need to make sure you show up. Even more important, you need to make sure your business shows up for results when people are searching […]

At This Rate, The “Partner v. Vendor” Debate Is Academic

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Clients are slippery. That’s what the numbers say. According to Ad Age in 1984, the average client-agency relationship tenure was 7.2 years. By 1997, that number fell 25% to 5.3 years. Today the average client-agency tenure is thought to be less than three years. “As an industry, it feels like we have lost sight of […]

President Obama Embraces Google+. Now, Will You?

Google+ is the unloved soc net. But that may begin to shift, now that President Obama is using the platform’s Hangout feature for a virtual town hall, or “Fireside Hangout” this Thursday, just two day after his State of the Union address. According to Google, selected participants will ask the President their own pre-screened questions […]

We’re Taking The Concept of “Brand Impressions” Much Too Lightly

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My friend Tom Asacker perked up when I wrote this the other day: “As a result of this digital vastness we now face a massive content hole, because millions of web pages are nothing without content. Yet, the content hole is actually much bigger than what we see online. And content marketing is much bigger […]

The Gecko Lands Book Deal, Readers Eagerly Await His Prose

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Digital is spacious. So spacious, we may even think of digital space as infinite. As a result of this digital vastness we now face a massive content hole, because millions of web pages are nothing without content. Yet, the content hole is actually much bigger than what we see online. And content marketing is much […]

Don’t Go To Ad School, Go To School On Made Fearless

Alex Bogusky of Fearless Revolution and Dave Schiff of Made Movement are friends and colleagues. They’re also two of the most successful people in Crispin Porter & Bogusky history. Be that as it may, both chose to leave the agency to work at a smaller scale for companies they care about. Today the duo discussed […]

Church of Scientology Serves Up Poached Apple On Super Bowl Sunday

“In the eternal debate for answers the one thing that’s true is what’s true for you.” Sounds like a line from the Church or Relativity. In fact, it’s the clinching argument in an ad from Church of Scientology. Called “Knowledge,” the ad aired in select markets on Sunday during the big game. It was produced […]

Look Who’s Drinking The Super Bowl Cool Aid

Super Bowl XLVIII

According to the deluge of positive, if not effervescent ink, about Sunday’s Super Bowl TV commercials we are back in the good old days of TV advertising and the highly profitable broadcast advertising agency. It’s a nice vision and one that the advertising industry gets to revisit and bask in once a year. So, bask on. I […]

Oreo Cookie Scores Social Media Win On Super Bowl Sunday, GoDaddy Heads To The Bank On Monday

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On the heels of Oreo’s big Super Bowl win during Sunday’s Super Bowl #blackout, are we ready to say real time marketing is a new trend? It’s a topic NPR’s “Talk of the Nation” picked up and ran with today. Oreo’s ad team took just five minutes to conceive and produce the ad, according to […]

Five Super Bowl Commercials Worth Revisiting

I am not an ad critic, but I play one on the Internets; ergo, you are no doubt chomping at the bit for my report on last night’s Adverganza. Sorry to keep you waiting… WORST IDEA WITH THE BEST EXECUTION: VW BEST SOCIAL MEDIA EXTENSION: OREO See how cookies v. cream plays out on Instagram. […]