If you’re a rock fan, I highly recommend you check out “Sound City,” a new documentary about a legendary LA recording studio that was all analog. No one denies the power of our new digital tools to make great music, but in the movie we hear musicians lament the brilliant imperfections of old-school recording methods. [...]
Volvo Fans Find Love (And Lots of Visual Content) On Instagram
February 20, 2013 By Leave a Comment
People love to look at cars and let their imaginations take them on fuel-injected trips. Thankfully, car entusiasts have a plethora of images to peep on social platforms like Flickr, Facebook, Twitter, Pinterest and Instagram. According to Digiday, “the strategy for Volvo on Instagram is simple: show off car models and their unique features.” I [...]
Welcome to the Age of Social Media Rubbernecking
February 19, 2013 By 3 Comments
I was working and in meetings early Monday when Burger King’s Twitter account got hacked. It was a problem for Burger King, for sure – plus a big headache. While the whole thing probably lasted a couple of hours, it spawned all sorts of breathless blog posts in reaction, with titles such as: “After Hack, [...]
People Prompted To Drink More Pepsi, Drink More Pepsi
February 19, 2013 By Leave a Comment
Indra Nooyi, chairman-CEO of PepsiCo, believes in advertising. She now has some numbers to back up her thinking. According to Ad Age, PepsiCo reported a 4% drop in full-year profits in part due to increased marketing spending. But fourth-quarter profit rose 17% as the spending kicked in. Pepsi also posted 5% organic revenue growth for [...]
Are You Ready For the 24-Hour Branded Content Cycle? Because It’s Ready For You.
February 16, 2013 By Leave a Comment
Baba Shetty of BMW Films fame is now CEO of Newsweek/The Daily Beast. He and Jerry Wind of Wharton’s Future of Advertising Program are busy considering how brands and their agency helpers might meet the rising challenge of content creation. To get there, brands will have to leave behind organizations and thinking built solely around [...]
Far From A “Triumph” For Carnival Or Cruising
February 15, 2013 By Leave a Comment
There’s an old saying in the hospitality business, “If the guest has a good experience, she might tell one person about it, but if she has a bad experience she’s going to tell ten.” With 3000 very unhappy customers disembarking last night from a failed (and well publicized) cruise, it goes without saying that Carnival [...]
Custom Brand Identity Now Available Off-the-Shelf
February 14, 2013 By Leave a Comment
Hessian is a brand without a company, a backwards fabrication from a designer uninterested in how things are typically done. Be that as it may, the idea is generating some press for its creator Ben Pieratt, who now wants to sell his concept and the designs that support it for $18K to an entrepreneur in [...]
Kansas City Shifts To The Tech Fast Lane, VCs and Ad Creatures Put Gas In The Vehicles
February 13, 2013 By Leave a Comment
If you’re wondering what investment in infrastructure looks like, take a look at the terrific corporate-led model presently underway in Kansas City. Google selected the Hanover Heights neighborhood in Kansas City, KS to be the first “fiberhood” in America, and the search giant is now busy supplying the area with its most awesome Google Fiber. [...]
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