For Nike, Outsourcing “The Conversation” Is No Longer The Answer

Who is best equipped to manage the 24-7 needs of social media marketing for global consumer brands? A string of disconnected agencies, or an internal team at the client? It’s a question a lot of brand managers may be asking right now. One consumer marketing powerhouse has an answer. Nike’s internal social media teams will […]

Four Tips to Help Create Viral Content

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It’s no secret that in today’s digital world, the best and most effective kind of content for promotion is viral content. Many viral videos have no sort of marketing plan behind them and are created simply for entertainment, but the value of viral marketing for companies is incredibly high. If you have a video or […]

Made Good Money, Five Dollars A Day, Made Anymore And I’d Move Away

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I am a fan of Maria Popova’s. Chances are good you are too, as her site, Brain Pickings, gets more than one million visits a month. I like how Popova combs through offline materials to find things to feature online. It’s such a simple, yet effective, strategy. I am also interested in her reasons for […]

A Story About A Storyteller Lost In His Own Story

Finbar Dolan has made 42 commercials in his career. But no great or particularly memorable spots, nothing to win him a big award and a shot at industry-fame and fortune. Nevertheless, the protagonist of Truth In Advertising, a new novel by John Kenney, makes good money thinking up mediocre ideas for companies who make diapers […]