You’re Not A Suburban Mom, You’re A Waif In A Designer Dress

Target and Wieden+Kennedy went their separate ways last year. Now, some of the retailer’s post-Wieden work is beginning to appear on screens. The new food-forward ads made to support Target’s PFresh program are from mono in Minneapolis. Target has 1,100 stores under the PFresh model and 250 SuperTargets that offer a full range of groceries, […]

Amazon’s Cloud Is Raining Tunes

Amazon Cloud Player

How smart is Amazon.com? If their latest move to improve its music store is any indication, they’re smarter than all their competition. According to Time, Amazon’s new “Auto-Rip” gives customers a free online version of any album they buy — or have bought on Amazon in the last 15 years. I just logged in to […]

John Jay Is Making Things In His New Garage

Wieden+Kennedy » W+K Announces New Joint Venture Led by John C Jay, W+K Garage

Portland is a city of makers. From things made from steel like barges and streetcars, to things made by hand like beer and food, Portlanders take pride in their creations. So, maybe it should come as no surprise that one of Wieden+Kennedy’s brightest minds and hardest workers is opening up a “Garage” where things will […]

Automated Creativity Is Coming But Its Success Won’t Be Automatic

A while back, I wrote about the automated Fantasy Football recap articles I’d been getting this year. It got me thinking. With so much space to be filled (see David’s post from earlier this morning), is it worth it for brands to get humans to do this work? If the data can be analyzed and […]

Content for the Social Stream Is Mostly Junk. But, Let’s Dress It Up And Call It Something Else.

#skiingpow #jaypeakresort

With a handful of specialists on speed dial, where do brand managers turn today to fill the gaping content holes in its various social streams? According to Adweek, when it comes to “native advertising,” (a term I loathe), chances are the publisher or someone at the client is producing the content for the ad, not […]

Vagina, Vagina, Vagina … There, Kotex Said It

Who wants to work on diapers? Or tampons? No one, right? This may be changing, thanks to a brave new campaign from Kimberly-Clark and Organic and O&M. In this new effort from the Kotex brand, young ladies are encouraged to speak freely about their vaginas and ask vagina-related questions. Sans stigma. There’s an element of […]

@AP Is Tweetcasting Brand Messages For Money

News organizations, like everyone else, have something to sell and they’re increasingly finding fresh ways to sell it. Take the Associated Press. This 19th century “wire service” is now using its official Twitter account as an advertising platform. According to Reuters, Samsung Electronics is the first sponsor on the @AP account for breaking news, and […]

Give Me Your Tired, Your Poor, Your Huddled Masses Yearning To Make A Mark In Advertising

I like being a copywriter, but lately I feel like it is a bit of a lost art. An afterthought. Something the client supplies, or God forbid, the design team. This is not a positive development for copywriters, nor is it for clients and their customers who will ultimately judge the work (harshly by ignoring […]

Three Words For 2013: Socially-Optimized Microcontent

multiscreentasking

Looking into the crystal ball is a practice best reserved for characters in fairy tales. Unless it’s your business to gaze ahead, which of course it is. Deep Focus, for one, isn’t afraid to see things. Here’s some of what the Ian Schaefer-run agency sees happening in 2013: Social platforms will become the primary digital […]

Make Useful Advertising, Make Yourself And Your Clients A Lot of Money

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Journalist, turned blogging supernova, Andrew Sullivan announced this week that he will pursue a subscription-based revenue model and forgo advertising and venture capital support. We want to create a place where readers – and readers alone – sustain the site. No bigger media companies will be subsidizing us; no venture capital will be sought to […]