People See The Poetry That Is Colorado, People Book A Vacation To Colorado

How do agencies prove their worth and secure more client dollars year in and year out? In an acronym, ROI. When you can prove return on investment, or even strongly suggest it, client checkbooks open. Tim Williams of The Ignition Group, a consultancy devoted to helping marketing firms create and capture more value, argues that […]

Spotlight on Northwest Creative: Seattle’s POP Pops Some Corks

Inide agencies, especially indie agencies with a strong digital practice, are hot properties. Holding company execs circle, but the news here is that increasingly these holding companies are media companies. For instance, Hearst bought the digital marketing firm iCrossing for $325 million in 2010, while Meredith has acquired a series of agencies including O’Grady Meyers […]

Advertising Is Full Of Sinners. Now We Can Confess.

confess

Pride. Sloth. Envy. Wrath. Lust. Gluttony. Greed. What would advertising be without them? We all have those dirty, secretive thoughts we have during meetings or concepting sessions, or when we’re alone at our desks. Now, creatives David Ma and Nick Hugh Schmidt are letting you confess. And then be judged. Enter yours at The Creative […]

Guns Don’t Kill People. But People With Guns Do.

The National Rifle Association makes “repugnant and cowardly” ads, but the gun lobby appears slightly more adept at brand-sponsored content. Here’s a look at a video from their “Life of Duty” series sponsored by Smith & Wesson and Brownell’s, the world’s largest supplier of firearms accessories, gun parts and gunsmithing tools. “It’s freedom to be […]

Should You Advertise In Unfriendly Territory? The Mormons Do.

Alex_Boye

Last night I went to see the touring production of “The Book of Mormon,” a musical from the creators of South Park. It’s quite funny, but it takes some serious jabs at the LDS Church and the origins of its beliefs. Flipping through the Playbill I got when I entered, I noticed several ads like […]

People Who Buy Products And Services Are “Multipliers,” Not “Consumers”

People are people. Always. For instance, throughout the day people might consume food, gas, electricity, media, beer and more, but they remain people, not consumers. It’s a topic cultural anthropologist Grant McCracken picked up and ran with on Spreadable Media. My preferred term is “multiplier.” Consider this sentence, amended from a story in the Wall […]

Agency’s Analog Approach Makes Client’s Digital Day

Sarah Blasi | LinkedIn

Since going out on my own nearly four years ago, one thing I have truly come to appreciate is how difficult it is to make rain. To source leads and convert them into prospects. To open doors and close deals. Of course, every agency has a rainmaker, some agencies have a whole bunch of them. […]

Hello Advertorial, Nice To See You Again

Sponsored_Gallery

The Atlantic is is one the best titles on the rack. I respect The Atlantic. And I’m happy to see that they’re having success with advertorial. Too bad they insist on calling it “native advertising.” My friend and agency head, Bob Hoffman, doesn’t like the new phrase any more than I do. “Native advertising is […]