Pride. Sloth. Envy. Wrath. Lust. Gluttony. Greed. What would advertising be without them? We all have those dirty, secretive thoughts we have during meetings or concepting sessions, or when we’re alone at our desks. Now, creatives David Ma and Nick Hugh Schmidt are letting you confess. And then be judged. Enter yours at The Creative [...]
The National Rifle Association makes “repugnant and cowardly” ads, but the gun lobby appears slightly more adept at brand-sponsored content. Here’s a look at a video from their “Life of Duty” series sponsored by Smith & Wesson and Brownell’s, the world’s largest supplier of firearms accessories, gun parts and gunsmithing tools. “It’s freedom to be [...]
People are people. Always. For instance, throughout the day people might consume food, gas, electricity, media, beer and more, but they remain people, not consumers. It’s a topic cultural anthropologist Grant McCracken picked up and ran with on Spreadable Media. My preferred term is “multiplier.” Consider this sentence, amended from a story in the Wall [...]
The Atlantic is is one the best titles on the rack. I respect The Atlantic. And I’m happy to see that they’re having success with advertorial. Too bad they insist on calling it “native advertising.” My friend and agency head, Bob Hoffman, doesn’t like the new phrase any more than I do. “Native advertising is [...]
Professional golfer, Rory McIlroy recently joined Nike with a blockbuster $200 Million contract (bolting from Titliest and Oakley). The first TV spot is out featuring a head-to-head duel with Tiger Woods.
This article is written by Henry Walker of NDL Group, a leading promotional marketing and competition management business. Capturing the attention of consumers using promotional campaigns is nothing new; it has been a robust tactic from some of the world’s greatest brands for decades. Consumers are only too happy to enjoy loyalty schemes or test their [...]
Velocity Partners in Surrey, England is a B2B Content Marketing specialist. As such, the agency is rightly concerned about what the number of companies eagerly hopping on content bandwagon means. The agency concludes it means we’ll soon be swimming in a deluge of crap. To make sure you do not contribute to the content problem, [...]
I like it when advertising pros get intentional with their language and say it like it is. Witness the words of Douglas Van Praet, Group Planning Director for the Volkswagen account at Deutsch L.A. and author of Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing: Whenever I hear the word “consumer,” a term unavoidable [...]